Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Auntie Anne's performance in the United States and how they change over time
See what factors influence Auntie Anne's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Auntie Anne's is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of Auntie Anne's' competitors in the United States
An analysis of Auntie Anne's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Auntie Anne's market performance is in the lower 28%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in similar range include King's Hawaiian Bakery & Restaurant, Flama Llama, Meating Street Seafood & Steakhouse, The Post Sports Bar & Grill, DarSalam Restaurant & Catering, and Brooklyn Pizzeria.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Auntie Anne's overall customer satisfaction is 47%, a decrease of 12.7 percentage points year-over-year. CSAT varies by state, with Kansas at 46% and New York at 41%. Ohio shows the largest decrease (-33.2pp), while New York shows an increase (7.8pp). This indicates a need to address customer concerns, especially in Ohio and Texas (35%).
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Auntie Anne's has the most outlets in Texas (6), followed by Florida, California, and Ohio (5 each). Pennsylvania, Maryland, and New York each have 4 outlets. This distribution highlights key markets for Auntie Anne's in the United States.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
Auntie Anne's customers also frequently visit McDonald's (16.39%), Chick-fil-A (14.75%), and Starbucks (14.75%). Wendy's and Dairy Queen share similar cross-visitation (6.56%). This indicates these brands are primary competitors for customer foot traffic.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operations and service quality.
Auntie Anne's experiences peak traffic between 12 PM and 3 PM, with the highest workload around 2 PM (54.81). Traffic starts increasing significantly around 9 AM, indicating breakfast and lunch demand. The lowest traffic occurs between 1 AM and 5 AM.
Consumer segments reveal demographic preferences, guiding targeted marketing. Understanding gender and generational affinity helps tailor messaging and product offerings.
Women show a higher affinity (119) for Auntie Anne's compared to men (82). Gen Z has the highest affinity (172), followed by Gen Y (105), while Gen X is slightly under-indexed (92). This suggests targeted marketing towards women and Gen Z could be effective.