Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Auntie Anne's performance in the United States and how they change over time
See what factors influence Auntie Anne's performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Auntie Anne's' competitors in the United States
An analysis of Auntie Anne's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Auntie Anne's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Auntie Anne's market performance is at the 98th percentile, indicating a leading position. This means Auntie Anne's captures a significant portion of customer traffic compared to other Cafe & Restaurants brands. Performance peers in the same percentile range include: Juicy Lucy's Burger Bar and Grill, Aceituno's Mexican Food, Cafe Homestead, La Bufadora Baja Grill, Running Bear Pancake House, Sugar Shane's.
Customer satisfaction reflects loyalty, impacting brand reputation and repeat business. Tracking it helps identify areas for service improvement.
Auntie Anne's overall customer satisfaction (CSAT) is 52%, a decrease of 5.9 percentage points year-over-year. Pennsylvania shows the highest CSAT at 66%, while Ohio has the lowest at 38%. Kansas experienced a significant CSAT decrease of 22.1 percentage points. These fluctuations suggest a need to investigate and address service issues in specific locations.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends informs pricing and promotion optimization.
The overall average check for Auntie Anne's is $13.1, a 16.8% increase year-over-year. Florida shows an average check of $11.8 USD with 0% growth. The average check values fluctuated between $11 and $16.07 over the period. The overall growth suggests successful upsell or price adjustments.
Identifying key competitors allows for strategic positioning. Understanding cross-visitation helps refine marketing and customer acquisition.
Top competitors for Auntie Anne's, based on cross-visitation, are McDonald's (16.48%), Jamba (13.19%), Chick-fil-A (10.99%), Starbucks (9.89%), and Burger King (6.59%). A significant percentage of Auntie Anne's customers also visit McDonald's, suggesting potential overlap in customer base or occasion.
Consumer segment insights allow targeted marketing. Understanding demographics optimizes messaging, increasing relevance and engagement.
Auntie Anne's customer base shows a higher affinity among women (122 index) and Gen Z (219 index). Men are under-indexed (80). This suggests women and Gen Z are more engaged with the brand than average. Gen X are under-indexed (88), Gen Y is 100.