Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence au bon pain performance in the Thailand and how they change over time
See what factors influence au bon pain performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of au bon pain' competitors in the Thailand
An analysis of au bon pain' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
au bon pain is in the top 2% of brands
Sample of brands in the same percentile
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
au bon pain in Thailand holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This indicates strong customer preference. Performance peers include Soju Muta, อ้อยสเต็ก&บอยแจ่วฮ้อน, ร้านใส่นม สาขาสำเร็จพัฒนา(ตลาดลุงออม), Pizza Lab Patong, ก๋วยเตี๋ยวเรือกรุงทอง สาขา สาทร, and Lasunya Kafe, all within the same percentile range.
CSAT measures customer happiness. Tracking CSAT helps au bon pain understand how well it meets customer expectations, driving loyalty and positive word-of-mouth.
au bon pain's overall CSAT in Thailand is 73%, a 10.2pp increase year-over-year, indicating improved customer satisfaction. Chon Buri Province shows a high CSAT of 84% with a 34.2pp increase, suggesting successful customer experience strategies in that region. The CSAT dynamic data shows fluctuations between May and July of 2025.
Outlet count indicates brand reach. Tracking outlet numbers helps au bon pain assess its market penetration and expansion efforts across Thailand.
au bon pain has a presence in multiple provinces in Thailand. Chon Buri and Phuket provinces each have 2 outlets, while Prachuap Khiri Khan, Rayong, and Samut Prakan each have 1. This distribution reflects its current market presence.
Competitor analysis reveals brand positioning. Knowing key competitors helps au bon pain refine strategies to attract and retain customers in Thailand's cafe market.
The top competitors for au bon pain in Thailand, based on cross-visitation, are Starbucks (19.28%), Café Amazon (10.84%), KFC (8.43%), McDonald's (7.23%), and Swensen's (6.02%). This shows that customers who visit au bon pain also frequently visit these other brands.
Traffic workload shows peak hours. Understanding customer traffic patterns helps au bon pain optimize staffing and resource allocation for efficient service.
Traffic workload for au bon pain is highest between 7:00 and 18:00, peaking between 12:00 and 14:00. The highest traffic workload is at 58.85 between 14:00-15:00 . There is minimal activity between 22:00 and 6:00.
Consumer segments inform marketing. Understanding gender and generational mix helps au bon pain tailor offerings and messages to specific customer groups.
The affinity index for women (83%) is lower than average, while for men (112%) it's higher than average. Among generations, Gen X (116%) shows the highest affinity, followed by Gen Y (102%) and Gen Z (92%). This data suggests a higher relative engagement among men and Gen X consumers.
Cafés & Restaurants