Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence au bon pain performance in the Thailand and how they change over time
See what factors influence au bon pain performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
au bon pain is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of au bon pain' competitors in the Thailand
An analysis of au bon pain' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
au bon pain holds the 33rd percentile in Thailand's Cafe & Restaurants market, indicating a below average market performance. This suggests a need to improve its market standing relative to competitors like Tonkatsu Wako, Amataros Sourdough Pizza, Narnia seafood&steak, Rogues Bar, ตำนานอาหารป่าพิสดาร, and 9 Salads, which share a similar market position.
Outlet count reflects brand reach and market presence. Tracking outlet distribution informs expansion strategies and identifies geographic areas for growth.
au bon pain has a limited number of outlets in Thailand, with 2 outlets each in Chon Buri and Phuket Provinces, and 1 outlet each in Prachuap Khiri Khan, Rayong, and Samut Prakan Provinces. This distribution indicates a concentrated presence in specific regions, suggesting potential for expansion into other areas.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and reveals opportunities for differentiation.
The top competitors for au bon pain in Thailand, based on cross-visitation, are Starbucks (14.93%), McDonald's (11.94%), Café Amazon (8.96%), KFC (7.46%), and Oishi (5.97%). This indicates that customers who visit au bon pain also frequently visit these brands, highlighting the competitive landscape.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns enables efficient staffing, resource allocation, and targeted marketing efforts.
au bon pain experiences peak traffic workload between 7:00 AM and 6:00 PM, with the highest traffic around 1:00 PM. Traffic is minimal during the night. This information can be used to optimize staffing levels and promotional activities during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and resonate with specific demographics.
au bon pain's customer base in Thailand shows a higher affinity towards women (64%) and men (133%). Among generations, Gen Y (106%) and Gen Z (105%) show a higher affinity compared to Gen X (83%). This suggests that marketing efforts should be tailored to appeal to these over-represented segments.