Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Oishi performance in the Thailand and how they change over time
See what factors influence Oishi performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oishi' competitors in the Thailand
An analysis of Oishi' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oishi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Oishi in Thailand holds a leading market position with a 99th percentile ranking. This signifies a very strong competitive presence, indicating high customer preference and successful brand positioning relative to competitors like Smile Bar, The Chocolate Factory, Copper Aquarium, MEK, Kinnaree by Vanessa WU, and View Tiew Mai.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify strengths and areas for improvement in service and offerings.
Oishi's overall customer satisfaction is 56%, a 5.8 percentage point decrease year-over-year. Satisfaction varies by location, with Surat Thani Province at 73% showing strong positive growth (35.2pp), contrasting with significant declines in Samut Prakan Province (-19.1pp). Recent CSAT trend (May-July 2025) shows slight monthly improvement, peaking in July at 57.19%.
Average check reveals customer spending habits. Monitoring average check helps optimize pricing strategies and identify revenue growth opportunities.
Oishi's overall average check is 526.7 THB, a 9.5% decrease year-over-year. Samut Prakan Province has the highest average check at 694.4 THB. Recent average check trend (May-July 2025) shows fluctuation, peaking in June at 569.28 THB.
Outlet count reflects market reach. Tracking outlet distribution helps assess expansion effectiveness and regional market penetration.
Oishi's outlet distribution shows a concentration in Nonthaburi Province (17 outlets), followed by Chon Buri Province (13 outlets) and Samut Prakan Province (11 outlets). Other provinces have fewer outlets, indicating potential expansion opportunities.
Competitor analysis identifies key market rivals. Understanding cross-visitation patterns helps refine competitive strategies and attract customers.
Café Amazon is the top competitor with a 12.85% cross-visitation rate among Oishi's customers, followed by KFC (7.99%), Starbucks (7.64%), MK Restaurant (6.94%), and Sushiro (4.86%). This indicates a significant overlap in customer base, requiring targeted strategies to retain and attract customers.
Traffic workload analysis reveals peak operational periods. Understanding traffic patterns helps optimize staffing and resource allocation for efficiency.
Oishi's traffic workload peaks between 10 AM and 8 PM, with the highest activity around 12-6 PM. The lowest traffic workload occurs between 4 AM and 6 AM. This information is crucial for optimizing staffing and resource allocation to match customer demand.
Consumer segment insights guide targeted marketing. Understanding demographic preferences enables customized messaging and product development for Oishi.
Women are overrepresented among Oishi's customers with an affinity index of 66, while men have an affinity index of 123. Gen X has a high affinity (136), Gen Y an affinity index of 79, and Gen Z has an affinity index of 112, indicating their relative engagement with the brand.