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See what factors influence Atomic Wings performance in the United States and how they change over time
See what factors influence Atomic Wings performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Atomic Wings' competitors in the United States
An analysis of Atomic Wings' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Atomic Wings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects the brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Atomic Wings holds a leading position with a percentile of 99, indicating it captures a significant portion of customer traffic in the Cafe & Restaurants sector within the United States. This places it in the top 1% of brands, suggesting high customer preference. Performance peers in the 99th percentile include Crispelli's Bakery & Pizzeria, Venezia's, Local Kitchens, Mr Tokyo Japanese Restaurant, River & Fort Restaurant & Roof Top Lounge and Barnaby's Cafe.
CSAT reflects customer loyalty and overall brand perception, directly impacting revenue and long-term sustainability. High CSAT often correlates with repeat business.
Atomic Wings boasts a strong overall customer satisfaction (CSAT) of 83%, with a 2.1 percentage point increase year-over-year. South Dakota shows the highest CSAT at 94%, while Arkansas has a CSAT of 92%. The CSAT varies across states, indicating regional strengths and areas for potential improvement in customer experience. The lowest CSAT was in Arkansas with -2.5pp.
Average check reveals spending habits and pricing strategy effectiveness, crucial for revenue optimization and understanding customer value perception.
The overall average check for Atomic Wings is $19.00 USD, a decrease of 5.2% year-over-year. New York has the highest average check at $22.80 USD. Tennessee shows the lowest average check ($13.20 USD). The fluctuations in average check across different states could reflect regional pricing differences or variations in order size.
Outlet count indicates brand reach and expansion progress, signaling market penetration and growth trajectory within the competitive landscape.
Atomic Wings has a total of 20 outlets in the United States. The majority (10) are located in New York. Other states with Atomic Wings locations include Connecticut (2), Maryland (1), Arkansas (1), Illinois (1), Tennessee (1), South Dakota (1), Minnesota (1), Indiana (1) and Nevada (1), showing presence across multiple regions, though heavily concentrated in New York.
Analyzing top competitors reveals direct rivals for customer attention and market share, guiding strategic positioning and differentiation efforts.
The top competitors for Atomic Wings, based on customer cross-visitation, are McDonald's (12.15%), Chick-fil-A (6.54%), Chipotle Mexican Grill (6.54%), Popeyes Louisiana Kitchen (5.61%) and Burger King (5.61%). This indicates that Atomic Wings customers also frequent major fast-food chains, highlighting the competitive landscape in the broader restaurant industry.
Traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times and minimizing operational costs.
Atomic Wings experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest activity around 6:00 PM (55.79%). Traffic is significantly lower during early morning hours (0:00 AM - 9:00 AM). Resource allocation should be aligned with these peak hours to ensure optimal service and customer satisfaction.
Consumer segments analysis informs targeted marketing by understanding demographic preferences, enhancing campaign relevance and ROI.
Atomic Wings demonstrates high affinity with men (116) and women (83) segments. Gen X has an affinity index of 134, Gen Y has 81, and Gen Z shows a higher affinity (152). These indices suggest targeted marketing towards men and women as well as Gen X and GenZ could be more effective due to their over-representation among Atomic Wings' customer base.