Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Asiagourmet performance in the Germany and how they change over time
See what factors influence Asiagourmet performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Asiagourmet' competitors in the Germany
An analysis of Asiagourmet' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Asiagourmet is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Asiagourmet's Market Performance is at the 99th percentile, indicating a leading position. This means it captures significantly more customer traffic than most competitors. Performance peers in the same range include Alter Kranen, Else am See, VANNINI, Veggie Liebe, Lindenbräu am Potsdamer Platz, and Raddens Eis.
Customer Satisfaction reflects how well Asiagourmet meets customer expectations, influencing loyalty and brand reputation.
Overall customer satisfaction for Asiagourmet is 57%, up by 6.5 percentage points year-over-year. Hesse shows the highest CSAT at 70%, while North Rhine-Westphalia shows the lowest at 41%. There is notable variance across states, with some regions experiencing declines in satisfaction.
Average Check reveals customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for Asiagourmet is EUR 12.7, a 17.9% increase year-over-year. North Rhine-Westphalia has the highest average check at EUR 17.3, while Hesse has the lowest at EUR 10.5. This suggests regional differences in menu preferences or pricing strategies.
Number of Outlets indicates Asiagourmet's reach and presence across Germany, affecting market share and accessibility.
Asiagourmet has the most outlets in Bavaria (5), followed by North Rhine-Westphalia (4). Brandenburg, Lower Saxony and Hesse each have 2 outlets. Rhineland-Palatinate, Saxony and Thuringia have 1 outlet each. This distribution highlights key regions for Asiagourmet's operations.
Understanding key competitors helps Asiagourmet identify opportunities to differentiate its offerings and attract more customers.
Asiagourmet's top competitors based on customer cross-visitation are McDonald's (11.22%), Domino's Pizza (4.08%), Subway (4.08%), Burger King (4.08%), and L'Osteria (3.06%). This indicates a mix of fast-food and casual dining options attract similar customer segments.
Traffic Workload reveals peak hours, enabling Asiagourmet to optimize staffing and resource allocation for better service.
Traffic workload peaks between 12:00 and 16:00, with the highest traffic workload at 53.92% at 13:00. There is minimal traffic between 0:00 and 7:00. This data suggests Asiagourmet experiences its busiest periods during lunch and afternoon hours.
Consumer Segments analysis enables Asiagourmet to tailor marketing and products to specific demographics for improved engagement.
Women (92) are a significant consumer segment, while Men (104) show above-average affinity. Gen Z (199) and Gen Y (133) display high affinity, whereas Gen X (69) is underrepresented. This data helps tailor marketing.