Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence ASDA performance in the United Kingdom and how they change over time
See what factors influence ASDA performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of ASDA' competitors in the United Kingdom
An analysis of ASDA' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
ASDA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
ASDA, with a Market Performance percentile of 99, is a leading brand. This means ASDA captures a significant share of customer foot traffic. Its performance peers, such as The Volunteer, Speedboat Bar, The Montagu Kitchen & Lounge, YO! Leeds Trinity, Santo Remedio, and St. John, also hold leading positions in the market.
Customer Satisfaction (CSAT) is a key indicator of customer loyalty and business performance, directly impacting revenue and brand reputation.
ASDA's overall CSAT is 40%, a decrease of 10.2 percentage points year-over-year. CSAT varies by region: Wales shows 50% satisfaction with a 14.4 percentage point increase, while England has 42% satisfaction with a decrease of 9.4 percentage points, and Scotland lags at 29% with a 25 percentage point decrease. This indicates a need for targeted improvements in customer experience, especially in Scotland and England.
Average Check reveals customer spending habits and revenue potential, crucial for pricing strategies and profitability analysis.
ASDA's overall Average Check is 9.4 GBP, a decrease of 19% year-over-year. Scotland reports an Average Check of 11.7 GBP, while England stands at 9 GBP. This suggests regional differences in spending habits, necessitating tailored marketing and product strategies.
Number of Outlets indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
ASDA has a significant presence in England with 151 outlets. Scotland has 25, Wales has 16, and Northern Ireland has 4 outlets. The concentration of outlets in England suggests a strategic focus on this region, while opportunities for expansion may exist in other regions.
Competitor analysis identifies key players and customer preferences, informing strategic positioning and competitive advantage.
ASDA's top competitors, based on cross-visitation, are McDonald's (15.79%), JD Wetherspoon (14.74%), KFC (8.42%), Subway (7.37%), and Greggs (6.32%). This reveals that ASDA customers also frequent these fast-food and casual dining establishments, indicating potential areas for competitive focus and strategic differentiation.
Traffic Workload identifies peak hours, optimizing staffing and resource allocation for enhanced customer service.
ASDA experiences peak traffic workload between 8 AM and 5 PM, with the highest traffic around 12 PM and 1 PM. Traffic is minimal during the late-night and early-morning hours. This information allows for optimized staffing and resource allocation during peak times to enhance customer experience.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
ASDA shows a high affinity with women (107%) and Gen X (119%) . Men are slightly under-indexed (95%), as are Gen Y (95%) and especially Gen Z (48%). This means that women and Gen X consumers are overrepresented among ASDA's customer base, while men, Gen Y, and Gen Z consumers are underrepresented.