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Managing Partner, Global Business Development
See what factors influence Arby's performance in the Turkey and how they change over time
See what factors influence Arby's performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Arby's' competitors in the Turkey
An analysis of Arby's' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Arby's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Arby's market performance in Turkey is leading with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to competitors like Dodo Pizza, Akyokuş Kasrı, Rolik sushi, il pollo DEL CAPO, Mehmet Zengin, and Stone Coffee Shop which are also within this leading percentile.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, directly impacting revenue.
Arby's overall customer satisfaction in Turkey is 39%, a decrease of 1.4 percentage points year-over-year. Satisfaction varies by region, with the Black Sea Region at 50% and Central Anatolia at 31%. There is a negative CSAT trend from May to July.
Average check is a key revenue indicator, showing how much customers spend per visit, reflecting menu appeal and pricing strategy effectiveness.
Arby's average check in Turkey is 366.4 TRY, a 24.4% increase year-over-year. The Mediterranean Region has the highest average check at 410.3 TRY. Average check increased consistently from May to July.
Outlet count signifies brand reach and accessibility, directly affecting market penetration and potential customer base expansion.
Arby's has 104 outlets in Turkey, concentrated in the Marmara Region (56 outlets). Central Anatolia and Aegean/Mediterranean Regions each have 12-17 outlets, indicating regional focus areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting areas for differentiation.
Arby's primary competitors in Turkey based on customer cross-visitation are Burger King (12.83%), Popeyes Louisiana Kitchen (11.70%), Starbucks (10.19%), McDonald's (8.30%), and Köfteci Yusuf (7.17%). This reveals shared customer interest in fast food and cafe options.
Traffic workload patterns reveal peak hours, enabling optimized staffing, inventory, and marketing for efficient operations.
Arby's in Turkey experiences peak traffic between 10 AM and 9 PM, with consistent high workload. There is very low traffic between midnight and 8 AM, suggesting operational hours are concentrated during the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for greater engagement and ROI.
Arby's consumer base in Turkey shows a higher affinity towards women (78%) and Men (111%). Gen X (125%) shows more over-representation than Gen Y (68%) and Gen Z (89%), indicating preferences.