Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Al Macarone performance in the Guatemala and how they change over time
See what factors influence Al Macarone performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Al Macarone is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Al Macarone' competitors in the Guatemala
An analysis of Al Macarone' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Al Macarone's market performance is in the lower 35%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Circus Bar, Nais, Panadería Berna, Circles Cafe & Bakery, and La Arepera GT.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Al Macarone's overall CSAT is 45%, a 7 percentage point decrease year-over-year, indicating declining customer happiness. In Guatemala Department, CSAT is also 45%, with a slight increase of 0.5 percentage points. The CSAT trend shows fluctuations between 28.57% and 61.54% during the observed period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the cafe & restaurant industry.
The overall average check for Al Macarone is not available. In Guatemala Department, the average check is 94.4 GTQ, with no change year-over-year. The average check remained relatively stable around 79.17 GTQ during the observed period.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Al Macarone has 46 outlets in Guatemala Department, representing the majority of its locations. Other locations include Escuintla (4 outlets), Chimaltenango (2), Suchitepéquez (2), Sacatepéquez (2), Quetzaltenango (1), Santa Rosa (1), and El Progreso (1).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Al Macarone's top competitors based on customer cross-visitation are McDonald's (28.57%), Pizza Hut (19.05%), La Estancia (19.05%), San Martín (14.29%), and Burger King (14.29%). This indicates that customers who visit Al Macarone also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction.
Al Macarone experiences peak traffic workload between 11 AM and 6 PM, with the highest workload around 2-3 PM (55.11% and 54.64% respectively). Traffic is minimal between 9 PM and 7 AM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Women show a high affinity (70%) towards Al Macarone, while men are over-represented (118%). Gen X exhibits a very high affinity (357%), suggesting a strong connection with this generation. These affinity indexes highlight key demographic segments for targeted marketing efforts.