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Managing Partner, Global Business Development
See what factors influence Al Macarone performance in the Guatemala and how they change over time
See what factors influence Al Macarone performance in the Guatemala and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Al Macarone' competitors in the Guatemala
An analysis of Al Macarone' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Al Macarone is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference in the industry based on foot traffic share.
Al Macarone holds a leading position with a market performance percentile of 98 in Guatemala's Cafe & Restaurants industry. This indicates a strong competitive advantage, placing it in the top 2% of brands. Performance peers include Súper Ceviches, Indian Accent Restaurant, Restaurante Santa Rita, Casa Santo Domingo, Aída, Restaurante Hotel Los Pasos.
Customer satisfaction is crucial for brand loyalty, indicating how well the brand meets customer expectations and influences purchasing decisions.
Al Macarone's overall customer satisfaction (CSAT) is 53%, a decrease of 22.5 percentage points year-over-year. In the Guatemala Department, CSAT is 56%, down by 19.9 percentage points. The CSAT trend shows fluctuation, with a notable drop in July 2025. This suggests a need to address factors impacting customer experience to improve satisfaction levels.
Average check reflects customer spending and pricing strategy, indicating revenue per transaction and influencing profitability.
Al Macarone's overall average check is 75 GTQ, a decrease of 11.8% year-over-year. The average check in the Guatemala Department is also 75 GTQ. Dynamic data shows fluctuation, reaching 79.17 GTQ in July 2025. This decline suggests a potential shift in customer spending habits or pricing adjustments that warrant further review.
Number of outlets indicates brand's market presence, reflecting its reach and accessibility to customers across different locations.
Al Macarone has a total of 57 outlets in Guatemala. The majority (45) are located in the Guatemala Department. Escuintla has 4 outlets, while Chimaltenango, Suchitepéquez, and Sacatepéquez each have 2. Quetzaltenango and Santa Rosa each have 1 outlet, indicating varied market coverage across the country.
Competitor analysis identifies key rivals, revealing market dynamics and opportunities for strategic differentiation and competitive advantage.
Al Macarone's top competitors based on customer cross-visitation are McDonald's (28.57%), Pollo Campero (14.29%), Taco Bell (14.29%), La Estancia (10.71%), and Little Caesars Pizza (10.71%). These brands capture a significant share of Al Macarone's potential customer base, indicating direct competition for market share within Guatemala's Cafe & Restaurants industry.
Traffic workload analysis reveals peak hours, enabling efficient staffing, inventory management, and optimized service delivery.
Al Macarone experiences peak traffic workload between 9 AM and 7 PM, with the highest activity from 12 PM to 2 PM, reaching 53.42% to 53.47%. Traffic starts increasing at 7 AM, peaks midday, and declines after 7 PM, with minimal activity from 9 PM to 7 AM. This data informs operational strategies for resource allocation and service optimization during peak periods.
Understanding consumer segments enables targeted marketing, tailored product offerings, and enhanced customer engagement.
Al Macarone's consumer base shows: Women have a high affinity (index 68), suggesting a stronger engagement compared to the average consumer. Men are overrepresented with an affinity index of 115. Gen X exhibits high affinity (index 347), indicating significant engagement. These insights inform targeted marketing strategies and tailored product offerings to these segments.