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Managing Partner, Global Business Development
See what factors influence Açaí performance in the Brazil and how they change over time
See what factors influence Açaí performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Açaí' competitors in the Brazil
An analysis of Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Açaí is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Açaí is a leading brand with a Market Performance percentile of 99 in Brazil. This position means Açaí captures a significant share of customer traffic, indicating strong market leadership compared to peers like Yum Sushi, Barn Lodge & Café, Brayan Burger, Retro House Limeira, Fundo da Grota Churrascaria and Kinoshita. High percentile shows great competitive strength.
Customer Satisfaction reflects customer loyalty and service quality, impacting brand reputation and repeat business in the Cafe & Restaurants sector.
Açaí has an overall Customer Satisfaction (CSAT) of 89%, up 3.1 percentage points year-over-year. The South Region leads with 91% CSAT (up 10.2pp), while the North Region shows the lowest CSAT at 82% (up 6.8pp). The overall positive trend suggests improvements in service or product offerings. However Central-West Region and Northeast Region show negative growth.
Average Check indicates customer spending per visit, revealing pricing strategy effectiveness and customer purchase behavior in Cafe & Restaurants.
Açaí's overall Average Check is 39 BRL, a 22.1% increase year-over-year. The Central-West Region has the highest average check at 46.8 BRL, while the Northeast Region has the lowest at 24.3 BRL. Increased spending suggests enhanced menu appeal or price adjustments. The NorthEast region should work on increasing this value.
Outlet count shows brand reach, indicating expansion strategy and potential market saturation in Cafe & Restaurants across the Brazilian regions.
Açaí has 288 outlets in the Southeast Region, the highest number, indicating strong market presence there. The Northeast Region has 150 outlets, while the North Region has the fewest with 48. Distribution shows that company should expand in other regions.
Identifying competitors reveals market rivalry and customer preferences, informing strategies for differentiation and customer retention in Cafe & Restaurants.
McDonald's (5.99%) and Burger King (3.59%) are key competitors for Açaí, based on customer cross-visitation. Taçaí Mix Totó (3.29%) and Subway (2.69%) also attract Açaí's customers, highlighting the competitive landscape. This data show that customer are very keen to fast-food brands.
Traffic workload by hours shows peak hours and customer flow, which informs staffing, inventory, and promotional strategies in Cafe & Restaurants.
Açaí experiences peak traffic between 16:00 and 18:00 (46.22% - 47.70%), with a significant workload from 11:00 to 21:00. Traffic workload is lowest between 01:00 and 06:00. Knowing this information about the traffic workload, Açaí can manage resources
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies to meet the needs of different groups.
Açaí's customer base shows high affinity among women (92) and men (107). Gen X is overrepresented (190), suggesting high brand engagement. Gen Y shows lower representation (76), indicating an opportunity to enhance marketing efforts for this generation.