Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Abbott's Frozen Custard performance in the United States and how they change over time
See what factors influence Abbott's Frozen Custard performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Abbott's Frozen Custard is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Abbott's Frozen Custard' competitors in the United States
An analysis of Abbott's Frozen Custard' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Abbott's Frozen Custard, with a market performance of 99, is a leading brand. This percentile indicates that Abbott's has a strong market position relative to its peers Persis Indian Grill, Brisas Bakery & Restaurant, Paleteria Mexicandy, Runaway Island, BRAZEIRO Churrascaria & Rodizio, and Wahoo's Fish Taco.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking CSAT by location helps identify areas for service improvement.
Abbott's Frozen Custard has an overall CSAT of 66%, a decrease of 2.7 percentage points year-over-year. South Carolina shows the highest CSAT (87%), while Texas demonstrates 64%. CSAT decreased in most states, but increased significantly in South Carolina.
Outlet count indicates brand reach and growth. Tracking distribution across locations informs expansion and resource allocation.
Abbott's Frozen Custard has 19 outlets in New York, 3 in Texas, 2 each in Florida, North Carolina and South Carolina, and 1 each in Louisiana and Massachusetts. New York has the highest concentration of Abbott's Frozen Custard locations.
Identifying top competitors helps refine marketing and understand customer preferences. It reveals where customers also spend their money.
McDonald's (13.33%), Dunkin' (8.72%), and Burger King (5.64%) are the top competitors visited by Abbott's Frozen Custard customers. Chick-fil-A and Cracker Barrel Old Country Store share 4.62% cross-visitation.
Traffic workload reveals peak hours, enabling optimized staffing and marketing. Understanding customer flow maximizes efficiency and service quality.
Traffic peaks between 18:00 (61.83) and 20:00 (69.16). The lowest traffic occurs between 0:00 and 9:00. This data is important for staffing and promotional planning.
Understanding consumer segments by Gender and Generation allows for targeted marketing and positioning strategies, improving engagement.
Women are slightly under-indexed (98) while men are over-indexed (102). Gen X is slightly under-indexed (95). Gen Y and Gen Z are both under-indexed (80). This means male consumers have slightly higher engagement.