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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yayoi is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yayoi performance in the Thailand and how they change over time
See what factors influence Yayoi performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Yayoi' competitors in the Thailand
An analysis of Yayoi' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yayoi is a leading brand with a market performance percentile of 99, placing it in the top 1% of Cafe & Restaurants in Thailand. This indicates a strong market presence and high customer preference relative to competitors like เกาเหลาเลือดหมูพลังม้า, Transit Number 8, ร้านอาหาร ภัตตะ วังน้ำเขียว, ฉ่อยเป็ดย่าง, FuFu Taiwanese Shabu Ari, and Indian Summer Restaurant Pattaya, all within the same percentile range.
CSAT reflects customer happiness. Tracking it identifies areas for improvement and strengthens loyalty, directly impacting brand perception and revenue.
Yayoi's overall customer satisfaction (CSAT) is 59%, a decrease of 13.4 percentage points year-over-year. There's variability across locations, with Phuket Province at 68% and Chiang Mai Province at 40%. The downtrend suggests a need to investigate and address customer concerns across all locations, especially Chiang Mai.
Outlet count indicates expansion and market reach. More outlets mean greater accessibility, potentially increasing revenue and brand visibility.
Yayoi has a varying number of outlets across different provinces in Thailand. Chon Buri Province has the highest number of outlets (12), while other provinces such as Nakhon Ratchasima, Surat Thani and Chiang Mai have 3 each. This distribution highlights key markets for Yayoi and areas for potential expansion.
Competitor analysis shows who else customers visit, revealing direct rivals and opportunities to differentiate and capture more market share.
Yayoi's customers also frequently visit Café Amazon (18.42%), MK Restaurant (13.82%), KFC (9.21%), Starbucks (7.89%), and Suki Teenoi (7.24%). This cross-visitation highlights these brands as key competitors, suggesting opportunities for Yayoi to differentiate its offerings and attract a larger share of customers who frequent these establishments.
Traffic workload shows peak hours, guiding staffing and promotions to maximize efficiency and customer satisfaction during busy periods.
Yayoi experiences its highest traffic workload between 10:00 AM and 8:00 PM, peaking around 6:00 PM. This data suggests the need for optimized staffing and resources during these peak hours to ensure efficient service and customer satisfaction. Low traffic workload is observed between 12:00 AM and 8:00 AM.
Understanding segments by gender/generation allows targeted campaigns, boosting relevance and engagement for effective marketing and product strategies.
Yayoi shows a strong affinity with Women (index 73), indicating over-representation. Men are under-indexed at 114. Gen X is high affinity with an index of 120, while Gen Y and Gen Z segments both show affinity index values of 94 and 91, respectively. This information can inform targeted marketing and product development strategies.