Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wow Bao is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Wow Bao performance in the United States and how they change over time
See what factors influence Wow Bao performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wow Bao' competitors in the United States
An analysis of Wow Bao' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Wow Bao's market performance is at the 96th percentile, which positions it as a leading brand. This indicates a strong market presence and high customer preference compared to competitors like Agave Azul, Pedro's, Mr. Miguel's, The Boardwalk, Los Lupes and Veracruz Fonda and Bar.
Customer satisfaction (CSAT) is crucial for assessing brand perception and loyalty, directly impacting retention and revenue.
Wow Bao's overall CSAT is 21%, a decrease of 13.2 percentage points year-over-year. Illinois shows 27% CSAT with a -12.7pp change, while Virginia has 15% CSAT with a significant -30.1pp change. The CSAT has fluctuated between 15.38% and 33.33% from April to June 2025, indicating inconsistent customer experiences.
Average check reflects customer spending per visit, influencing revenue and profitability. It indicates pricing strategy effectiveness.
Wow Bao's overall average check is $21.10, down 4% year-over-year. In Illinois, the average check is $18.50 USD with no growth. The average check has varied between $20.33 and $21.67 from April to June 2025, suggesting price stability with minor fluctuations.
Outlet count indicates brand reach and growth. Monitoring distribution across locations reveals expansion strategy effectiveness.
Wow Bao has a varying number of outlets across states. Florida leads with 21 outlets, followed by Virginia (10), North Carolina (8), Michigan and Georgia (7 each). Pennsylvania has 6, Massachusetts 5, and Ohio, New York, and California each have 4. This shows a concentration in specific states like Florida.
Identifying competitors helps understand the competitive landscape and enables strategic positioning and differentiation efforts.
Wow Bao's top competitors, based on cross-visitation, are Starbucks (12.12%), Taco Bell (9.09%), Dunkin' (9.09%), Culver's (6.06%) and Red Robin (6.06%). This indicates Wow Bao customers also frequent these established brands.
Traffic workload distribution highlights peak hours, informing staffing and resource allocation for optimal customer service.
Wow Bao experiences peak traffic between 11 AM and 8 PM, with the highest workload around 5 PM to 6 PM (46.65%-47.37%). Traffic is significantly lower during early morning hours (0-6 AM), suggesting a need to adjust staffing based on these workload patterns.
Understanding consumer demographics allows targeted marketing. Affinity insights inform positioning strategies.
Wow Bao's customer base shows a higher affinity among women (67%) and a strong affinity among Gen Y (133%) and Gen Z (121%) generations. Men are also represented(128%). Gen X shows a representation of 55%. This suggests that marketing efforts could focus on these high-affinity segments.