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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wok n'Go is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Wok n'Go performance in the Hungary and how they change over time
See what factors influence Wok n'Go performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of Wok n'Go' competitors in the Hungary
An analysis of Wok n'Go' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wok n'Go, with a market performance of 93, is a leading brand in Hungary's Cafe & Restaurants industry, placing it in the top 7%. This percentile indicates a strong market presence and customer preference compared to its peers like Fakapu Pince és Panzió, Katica Pékség- Kàvé és Teahàz, Sulyom Tájétterem, Maverick Pub, Pizzeria Dominik Napoletana, and EDO Sushi.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and overall financial health.
Wok n'Go's overall customer satisfaction is 60%, a decrease of 1.7 percentage points year-over-year. Satisfaction varies by region: Great Plain and North (83%) and Transdanubia (69%) show higher satisfaction with positive growth, while Central Hungary (46%) indicates a decline. It points to regional differences in customer experience.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
Wok n'Go's overall average check is 4.3K HUF, a 17.7% increase year-over-year, suggesting customers are spending more per visit. In Transdanubia, the average check is 5K HUF with no growth. It could be due to changes in menu offerings or pricing strategies.
Number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy.
Wok n'Go has 7 outlets in Central Hungary, 7 in Transdanubia, 5 in Great Plain and North, and 1 in North Hungary. The distribution shows a focus on Central Hungary and Transdanubia regions, indicating strategic geographic priorities.
Competitor analysis reveals key players and customer preferences, informing competitive strategies.
Wok n'Go's customers also frequent Burger King, Lipóti Pékség and KFC (all at 13.04% cross visitation), McDonald's and SIMON'S BURGER (both at 8.70%). This overlap suggests Wok n'Go competes with fast-food chains and bakeries, highlighting potential opportunities for differentiation.
Traffic workload reveals peak hours, enabling staffing optimization and resource allocation for demand.
Wok n'Go's peak traffic workload occurs between 9 AM and 6 PM, with the highest workload at 11 AM (52.08%). Low traffic is observed during the night (0 AM - 7 AM). It reveals the optimal times for staffing and promotional activities.
Consumer segments reveal key customer demographics, enabling targeted marketing and positioning.
Wok n'Go's customer base shows high affinity for Women (82% - under-indexed) and Men (111% - over-indexed). Among generations, there is a high affinity for Gen X (201% - strongly over-indexed), an affinity for Gen Z (167% - over-indexed) and an under-indexed affinity for Gen Y (37%). This information informs the brand about focus for marketing strategies.