Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Hungary and how they change over time
See what factors influence McDonald's performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Hungary
An analysis of McDonald's' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
McDonald's Hungary has a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence relative to its peers like Retro Goulash & Langosh bar, KFC, Forni di Napoli, New York Café, Burger King and SIMON'S BURGER, all within the same percentile range.
Customer satisfaction reflects customer happiness. Declining satisfaction can signal potential issues with products, service, or overall experience.
Overall customer satisfaction for McDonald's in Hungary is 45%, a 1.3 percentage point decrease year-over-year. Transdanubia shows the highest satisfaction at 48% with an increase of 2.6pp. Great Plain and North shows the lowest satisfaction at 40% with a decrease of 8.8pp. This suggests regional variations in customer experience requiring attention.
Average check indicates how much customers spend per visit, crucial for revenue insights. Growth suggests increased spending or price adjustments.
The overall average check for McDonald's in Hungary is 4.5K HUF, a 5.6% increase year-over-year. Transdanubia leads with 4.9K HUF. Central Hungary shows the lowest at 4.3K HUF. This indicates a positive trend in customer spending.
Outlet count indicates brand reach and market penetration. More outlets can increase convenience and brand visibility for customers.
McDonald's has 53 outlets in Central Hungary, the highest concentration. Transdanubia has 34, and Great Plain and North has 29. North Great Plain, Southern Transdanubia and North Hungary each have 1 outlet. This shows uneven distribution across regions, with Central Hungary dominating.
Competitor analysis reveals brands vying for the same customers, crucial for strategic positioning and competitive advantage.
KFC and Burger King are McDonald's top competitors in Hungary, with cross-visitation rates of 12.21% and 10.37% respectively. Cafe Frei, Starbucks and Bellozzo have much smaller cross visitation rates. This highlights direct competition from other fast-food chains.
Traffic workload by hour reveals peak operational times, aiding staffing and resource allocation for optimal customer service.
Traffic workload peaks between 11:00 and 18:00, with the highest activity around 17:00 (72.74%). Activity is lowest between 00:00 and 06:00. This information is valuable for efficient staff scheduling and resource management.
Consumer segment analysis helps tailor marketing to specific groups, improving ad relevance and marketing ROI through customized strategies.
Women are highly represented in McDonald's customer base with an affinity index of 80. Men has an affinity index of 113. Gen X has an affinity index of 128, Gen Y has 85 and Gen Z has 74. Therefore, Gen X has a particularly high affinity.