Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wingstop performance in the United Kingdom and how they change over time
See what factors influence Wingstop performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Wingstop' competitors in the United Kingdom
An analysis of Wingstop' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Wingstop is a leading brand in the United Kingdom with a Market Performance percentile of 99, placing it in the top 1%. This signifies strong customer preference and market share compared to competitors like Frankie & Benny's, Chicken Shop, Greggs, Boom Battle Bar, Pizza Pilgrims, and The Ivy.
Customer Satisfaction (CSAT) reflects brand health, gauging customer contentment with products/services and loyalty, impacting retention and positive word-of-mouth.
Wingstop's overall CSAT in the UK is 88%, a slight decrease of 0.9pp year-over-year. England shows 88% CSAT with a decrease of 0.8pp, Scotland shows 87% CSAT with an increase of 0.9pp and Wales shows 55% CSAT with a significant decrease of 40.3pp. Focus on Wales to improve CSAT.
Average Check measures the average spending per transaction, indicating pricing strategy effectiveness and customer spending habits, crucial for revenue optimization.
Wingstop's overall average check is £20.3, a 5.4% increase year-over-year. England's average check is £20.5, while Scotland's is £16.8. The increase suggests successful pricing or increased order sizes. There is no increase in Scotland, more analysis is needed.
Number of Outlets indicates brand reach and market penetration, reflecting expansion strategy effectiveness and potential for customer access and revenue generation.
Wingstop has 41 outlets in England, 3 in Scotland, and 1 in Wales. The concentration in England suggests a strategic focus on that region, while expansion opportunities exist in Scotland and Wales.
Competitor analysis identifies key rivals and customer overlaps, providing insights for strategic positioning and competitive advantage in the Cafe & Restaurants market.
Wingstop's top competitors based on cross-visitation are McDonald's (7.58%), KFC (5.50%), Nando's (4.74%), JD Wetherspoon (3.51%), and Popeyes Louisiana Chicken (3.13%). Understanding these overlaps informs strategies to attract and retain customers.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and marketing campaigns for enhanced customer experience.
Wingstop experiences peak traffic between 11:00 and 22:00, with the highest workload around 18:00. Minimal traffic occurs between midnight and 10:00. This data informs staffing and operational adjustments.
Consumer segment analysis by Gender and Generation informs targeted marketing, personalized offers, and tailored product strategies for enhanced customer engagement.
Wingstop's customer base is composed of 100% Women, 100% Men, with index changes of +0.31% and -0.20% respectively. In generation groups, Gen X 56%, Gen Y 120% and Gen Z 187%. Gen Z shows high affinity, Gen Y overrepresented, and Gen X is underrepresented.