Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Ivy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Ivy performance in the United Kingdom and how they change over time
See what factors influence The Ivy performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of The Ivy' competitors in the United Kingdom
An analysis of The Ivy' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Ivy's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United Kingdom. This percentile means The Ivy outperforms most competitors in attracting customer foot traffic. Performance peers in a similar range include Megan's at the, Greggs, Amorino Gelato, Chicken Shop, Franco Manca and Wingstop.
Customer satisfaction is key to loyalty and growth; it shows how well The Ivy meets customer expectations, impacting repeat business and brand perception.
The Ivy has an overall customer satisfaction (CSAT) of 82%, up 1.7 percentage points year-over-year, indicating improved customer experiences. Scotland and England show the highest CSAT at 83% each, with Wales lagging behind at 71% and decreasing by 3.6 percentage points. This suggests that customer service or offerings may need improvement in Wales to align with other regions.
Average check reveals customer spending per visit; it shows pricing strategy effectiveness, menu appeal and potential revenue optimization areas.
The Ivy's average check is 57.4 GBP, a 4.1% increase year-over-year, showing higher spending per customer. Northern Ireland leads with an average check of 57.8 GBP, followed by England at 57.6 GBP. Wales has the lowest average check at 54.3 GBP. This variation could reflect regional pricing differences or menu preferences.
Outlet count reflects brand reach and expansion; it shows market presence, accessibility to customers, and growth strategy implementation.
The Ivy has 42 outlets in the United Kingdom. The majority of outlets are located in England (38), followed by Scotland (2), Northern Ireland (1) and Wales (1). This distribution highlights England as The Ivy's primary market, with opportunities for further expansion in other regions.
Identifying competitors reveals market rivalry; it shows alternative choices for customers, aiding in strategic positioning and competitive advantage development.
The top competitors for The Ivy, based on customer cross-visitation, are JD Wetherspoon (4.51%), McDonald's (3.86%), Côte (1.93%), Dishoom (1.93%), and Nando's (1.72%). This indicates that customers who visit The Ivy also frequent these brands, implying they are seen as alternatives or complements.
Analyzing traffic workload uncovers peak hours; it shows customer flow patterns, enabling efficient staffing, optimized service and enhanced customer experience.
The Ivy experiences peak traffic workload between 12:00 and 19:00, with the highest workload at 13:00 (58.57%) and 14:00 (58.20%). Traffic starts increasing significantly from 8:00 (12.12%), reaching its peak during lunchtime and dinner hours. This information helps optimize staffing and resource allocation.
Consumer segments show audience preferences; it shows demographic composition, enabling targeted marketing, personalized offerings and effective communication strategies.
The Ivy's consumer base shows a slightly higher affinity index for women (110) compared to men (93). Among generations, Gen X shows the highest affinity (132), followed by Gen Y (82) and Gen Z (67). This indicates that Gen X consumers are overrepresented, while Gen Y and Gen Z are underrepresented, suggesting different marketing approaches may be needed for each group.