Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wing's Army is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wing's Army performance in the Mexico and how they change over time
See what factors influence Wing's Army performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wing's Army' competitors in the Mexico
An analysis of Wing's Army' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wing's Army holds a leading market performance position at the 99th percentile. This indicates a strong competitive advantage and high customer preference in the Cafe & Restaurants sector in Mexico. Peers include Nicoletta, Yamasan Ramen House, SSAM, Taquería la Oriental, Bubba Gump Shrimp Co., and Comal.
Customer satisfaction (CSAT) measures how happy customers are with their experiences. Higher CSAT scores often correlate with increased loyalty and revenue.
Wing's Army's overall customer satisfaction is 64%, a decrease of 8.3 percentage points year-over-year. Tlaxcala shows high satisfaction at 84%, while Oaxaca, State of Mexico, Veracruz and Campeche are lower, at 67%, 66%, 65% and 65% respectively. Recent months show variable CSAT, peaking in May 2025.
Average check indicates how much customers spend per visit. It helps to assess pricing strategies and identify opportunities for revenue growth.
Wing's Army's overall average check is 361.6 MXN, up 4.6% year-over-year. Oaxaca has the highest average check at 400 MXN. Recent months show average check increasing, peaking in June 2025. This suggests effective upselling or increased customer spending.
The number of outlets reflects brand's presence. It provides insights into market coverage and expansion strategy within the Cafe & Restaurants industry.
Wing's Army has the most outlets in Jalisco (9), followed by Veracruz and Sinaloa (7 each). State of Mexico and Guanajuato have 4 outlets each. This distribution reflects the brand's geographical focus within Mexico and potential expansion areas.
Understanding top competitors helps to refine market strategy and identify opportunities for differentiation and gaining market share.
Wing's Army's top competitors based on cross-visitation are Little Caesars Pizza (6.61%), Starbucks (5.11%), KFC (4.80%), Domino's Pizza (4.80%), and McDonald's (4.50%). These brands represent the customer's alternative choices.
Traffic workload by hour shows peak times, aiding in staffing, promotions, and optimizing operations for the Cafe & Restaurants industry.
Wing's Army experiences peak traffic workload between 18:00 and 21:00, with a gradual increase starting from 12:00. This indicates the busiest hours for the brand. There is minimal activity during the early morning hours.
Consumer segment analysis by gender and generation informs targeted marketing, product development and positioning strategies of a brand.
Wing's Army's customer base shows higher affinity for Men (118 index) compared to Women (74 index). There is also a higher affinity for Gen X (184 index) compared to Gen Y (88 index) based on current data. These index values show segment over/under representation relative to the average consumer.