Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Winchell's Donut House is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Winchell's Donut House performance in the United States and how they change over time
See what factors influence Winchell's Donut House performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Winchell's Donut House' competitors in the United States
An analysis of Winchell's Donut House' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Winchell's Donut House is a leading brand, ranking in the top 1% in market performance. This indicates a strong market presence. Performance peers include Meet Fresh, Sarrica's Italian Pizza, Jose Tequilas Mexican Grill, T-Swirl Crepe, Hooper's Crab House & Sneaky Pete's, and New Sitara Indian Cuisine.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Higher satisfaction often correlates with repeat business and positive word-of-mouth.
Overall customer satisfaction for Winchell's Donut House is at 73%, a 1.2 percentage point increase year-over-year. Nevada shows the highest CSAT at 95% with a significant increase. Nebraska and California experienced a decrease in customer satisfaction. CSAT fluctuated between 61.18% and 77.61% from April to June 2025.
Average check indicates customer spending per visit, influencing revenue. Tracking this KPI helps assess pricing strategies and customer value.
The overall average check for Winchell's Donut House is $13.30, a 9.7% decrease year-over-year. California has the highest average check at $14.40. Colorado has the lowest average check at $10.00. The average check fluctuated between $12.95 and $13.61 from April to June 2025.
Number of outlets shows brand reach and market presence. Growth in outlets indicates expansion and potential revenue increases.
Winchell's Donut House has 45 outlets in California, representing the largest portion of its locations. Colorado has 4 outlets, Nevada has 3, and both Nebraska and Oklahoma have 1 outlet each. This distribution highlights a concentration in California.
Identifying competitors informs strategic positioning. It reveals which brands vie for the same customer base, influencing marketing and product strategies.
The top competitors for Winchell's Donut House, based on cross-visitation, are McDonald's (24.47%), In-N-Out Burger (15.61%), Starbucks (11.81%), Jack in the Box (8.02%), and Denny's (7.17%). This indicates customer overlap with these fast-food and cafe chains.
Traffic workload by hour shows peak times, informing staffing and inventory. Understanding these patterns optimizes resource allocation.
Winchell's Donut House experiences peak traffic between 7 AM and 9 AM, with the highest workload at 72.51% and 70.53% respectively. Traffic is lowest between 1 AM and 3 AM. This data indicates optimal staffing during morning hours.
Consumer segments by gender/generation inform marketing and positioning. Affinity insights enable targeting, resonating better with specific demographics.
Women are overrepresented among Winchell's Donut House consumers (79%). Men are highly overrepresented (118%). Gen X is also overrepresented (109%), while Gen Y (80%) and Gen Z (49%) are underrepresented.