Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Whit's Frozen Custard is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
See what factors influence Whit's Frozen Custard performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Whit's Frozen Custard' competitors in the United States
An analysis of Whit's Frozen Custard' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through brand's share of foot traffic.
Whit's Frozen Custard is a leading brand in the Cafe & Restaurants industry in the United States, achieving a 99th percentile market performance. This indicates a strong market presence. Performance peers include California Dreaming, El Cerro, Pisco Peruvian Gastrobar Orlando, Noodles & Dumplings, The Chop House, and Mala Kitchen 安逸成都47街店.
Customer satisfaction (CSAT) measures how well a brand's products or services meet or exceed customer expectations.
Whit's Frozen Custard demonstrates a strong customer satisfaction with an overall CSAT score of 80%, a 4.4 percentage point increase year-over-year. CSAT varies by state: Tennessee leads at 93% (up 12pp), followed by Georgia at 92% (up 8.7pp), Florida at 83% (up 5pp), South Carolina at 79% (up 7.8pp), and North Carolina at 78% (up 8.2pp).
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and brand popularity.
Whit's Frozen Custard has a significant presence across multiple states. Ohio has the highest number of outlets (35), followed by Florida (21), North Carolina (10), Tennessee (5), South Carolina (4), Kentucky (4), Georgia (3), Alabama (2), Michigan (1) and West Virginia (1).
Identifying competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Whit's Frozen Custard's top competitors, based on customer cross-visitation, are McDonald's (9.60%), Wendy's (7.14%), Texas Roadhouse (7.14%), Culver's (4.02%), and Chipotle Mexican Grill (4.02%).
Traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Traffic at Whit's Frozen Custard peaks in the late afternoon and evening, with the highest workload observed between 6 PM and 7 PM (61.85%), followed by 5 PM and 6 PM (59.56%).
Understanding consumer segments allows for targeted marketing and product development, improving customer engagement and ROI.
Whit's Frozen Custard shows a higher affinity among women (Index 106) compared to men (Index 95). Gen X (Index 137) shows the highest affinity, while Gen Y and Gen Z are under-indexed with affinity of 78 each.