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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
San Martín is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence San Martín performance in the El Salvador and how they change over time
See what factors influence San Martín performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
An analysis of San Martín' competitors in the El Salvador
An analysis of San Martín' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting its competitive strength and customer preference in the industry.
San Martín holds a leading market position in El Salvador's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage, indicating higher customer preference and traffic compared to its peers like Little Caesars Pizza, Wendy's, Tipicos Margoth, La Pampa Restaurant, Puerto Marisco and Brutto.
Customer satisfaction (CSAT) indicates brand health, influencing loyalty and repurchase rates. Monitoring CSAT helps improve service and retain customers.
San Martín's overall CSAT is 74%, a 4 percentage point decrease year-over-year. CSAT in San Salvador is 80% (up 6.1pp), while La Libertad is 71% (down 7.8pp). This suggests a need to investigate and address customer satisfaction factors in La Libertad to improve overall brand perception.
Average check reflects customer spending per visit, influencing overall revenue. Monitoring helps identify pricing opportunities and customer value.
San Martín's overall average check is $14.7 USD, a 1.3% increase year-over-year. La Libertad has an average check of $15.1 USD, while San Salvador is at $13.2 USD. This indicates that customers in La Libertad tend to spend slightly more per visit than those in San Salvador.
Outlet count indicates brand reach and market penetration. Monitoring growth helps gauge expansion effectiveness and market coverage.
San Martín has 5 outlets in La Libertad and 2 in San Salvador. This shows a stronger presence in La Libertad compared to San Salvador. No growth data is available, so the current state is a static overview of outlet distribution.
Understanding competitors reveals market dynamics and potential threats. Monitoring cross-visitation helps refine strategies and capture market share.
San Martín's customers also frequently visit Pizza Hut (20%), Pollo Campero (13.85%), Mister Donut (11.28%), McDonald's (10.26%), and Puerto Marisco (9.74%). This indicates shared customer preferences and suggests opportunities for San Martín to differentiate its offerings or target customers visiting these competitors.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours improves service efficiency and customer experience.
San Martín experiences peak traffic between 11 AM and 7 PM, with the highest workload around 6 PM (74.47%). Traffic is minimal before 6 AM and after 9 PM. This data enables optimized staff scheduling and resource management to meet customer demand efficiently during peak times.
Analyzing consumer segments tailors marketing and positioning. Affinity insights inform targeted campaigns and personalized customer experiences.
Women have an affinity index of 119% for San Martín, while men have an index of 91%. Gen Y has an affinity index of 131%, and Gen Z shows a very high affinity with an index of 309%. This suggests that San Martín resonates more strongly with women, Gen Y, and especially Gen Z, offering opportunities for targeted marketing efforts.