Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Canada and how they change over time
See what factors influence Wendy's performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Canada
An analysis of Wendy's' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive edge in the Cafe & Restaurants industry.
Wendy's in Canada is in the leading top 1% of brands. This strong Market Performance indicates a leading position, signifying high customer preference compared to competitors like Kelseys Original Roadhouse, barBURRITO, Dairy Queen, Shelby's Legendary Shawarma, Pür & Simple, and Scaddabush Italian Kitchen & Bar, all within a comparable percentile range.
Customer satisfaction (CSAT) is vital. It reflects customer loyalty and impacts brand reputation and repeat business.
Wendy's overall customer satisfaction in Canada is 54%, a decrease of 1.9 percentage points year-over-year. CSAT varies by province, with New Brunswick showing the highest CSAT at 69% with a 10.9 percentage point increase. Manitoba, Nova Scotia, Prince Edward Island and Newfoundland and Labrador also demonstrated CSAT increase. Focus on the regions and improve satisfaction is needed.
Average check is key to revenue insights, reflecting spending per customer and informing pricing and menu optimization.
Wendy's average check in Canada is CAD 17.7, a 0.4% increase year-over-year. Quebec has the highest average check at CAD 20.1. All the provinces have shown average growth value of 0%.
Outlet count indicates market reach. It shows brand presence and potential accessibility for customers across different regions.
Wendy's has 221 outlets in Ontario, showcasing its largest presence in Canada. Alberta follows with 83 outlets and British Columbia with 58. Other provinces have significantly fewer locations. This distribution highlights key markets for Wendy's in Canada, particularly Ontario and Alberta.
Understanding key competitors allows strategic positioning. Knowing who customers also visit reveals direct and indirect competition.
Wendy's primary competitors in Canada, based on customer cross-visitation, are Tim Hortons (26.76%) and McDonald's (25.35%). A&W Canada (9.94%), Subway (5.87%), and Starbucks (5.05%) also compete for Wendy's customers. This shows strong competition from other fast-food chains and coffee shops.
Traffic workload by hour reveals peak times, enabling staff and resource optimization for improved customer experience.
Wendy's experiences peak traffic in Canada between 12 PM and 1 PM, with high traffic from 11 AM to 6 PM. Traffic is lowest between 3 AM and 5 AM. These traffic patterns inform staffing and resource allocation strategies throughout the day.
Analyzing consumer segments focuses marketing. Gender and generation insights enable targeted messaging and product development.
Wendy's customer base in Canada shows affinity for Women (77%) and Men (116%). Among generations, Gen X shows high affinity (126%), while Gen Y (87%) and Gen Z (69%) are under-indexed. Men and GenX demonstrate higher than average affinity.