Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wahoo's Fish Taco is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Wahoo's Fish Taco performance in the United States and how they change over time
See what factors influence Wahoo's Fish Taco performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wahoo's Fish Taco' competitors in the United States
An analysis of Wahoo's Fish Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, a key indicator of competitive strength and customer preference.
Wahoo's Fish Taco is in the top 2% of brands with a market performance of 98, indicating a leading position. This high percentile means the brand significantly outperforms most competitors in attracting customers within the Cafe & Restaurants industry. Performance peers in the same percentile include Doc's Seafood Shack and Oyster Bar, Royal India, The Ice Cream Bar, Urban Prime, Monty's on the Square, and Mayami Wynwood.
Customer Satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Wahoo's Fish Taco has an overall customer satisfaction of 83%, a 4.8 percentage point increase year-over-year. Nevada shows the highest CSAT at 85% with a 17.5 percentage point increase. California has 84% but is down by 1.5 percentage points. Colorado's CSAT is 82%, with a 2.5 percentage point increase. This indicates generally strong customer satisfaction with opportunities for improvement in specific locations like California.
Average check measures the amount customers spend per visit, reflecting menu pricing, customer spending habits and perceived value.
Wahoo's Fish Taco's overall average check is $19.80, a decrease of 11.9% year-over-year. Nevada has the highest average check at $24.00. Colorado's average check is $18.60 and California is $17.90. The overall decrease suggests a need to analyze pricing strategies or customer order patterns to optimize revenue per transaction.
Number of Outlets represents brand's market reach and accessibility, driving overall revenue and brand awareness.
Wahoo's Fish Taco has 13 outlets in California, 5 in Nevada, and 4 in Colorado. The higher number of outlets in California indicates a stronger presence in that state, while Nevada and Colorado represent secondary markets with growth potential. This distribution informs expansion and resource allocation strategies.
Competitor analysis reveals key players vying for the same customer base, informing strategic positioning and competitive advantages.
The top competitors for Wahoo's Fish Taco, based on cross-visitation, are McDonald's and In-N-Out Burger (10.35% each), followed by Chick-fil-A and Starbucks (6.90% each), and Taco Bell (5.17%). This indicates that Wahoo's customers also frequent fast-food chains, suggesting a need to differentiate more effectively or capture a larger share of their customers' dining choices.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Wahoo's Fish Taco experiences peak traffic between 11 AM and 6 PM, with the highest workload around 12 PM and 1 PM. Traffic is significantly lower during early morning hours. This highlights the need for efficient staffing and resource allocation during the lunch and dinner rush to ensure optimal service and minimize wait times.
Consumer segment analysis guides marketing strategies by identifying key demographics and their preferences, enabling targeted messaging.
Women demonstrate an affinity index of 90, indicating they are slightly under-indexed. Men shows an affinity index of 109, suggesting over-representation in the customer base. Gen X exhibits a high affinity (147), while Gen Y (89) and Gen Z (73) are under-indexed. Targeted marketing campaigns should consider the distinct preferences and behaviors of these groups.