Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waffle Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Waffle Factory performance in the France and how they change over time
See what factors influence Waffle Factory performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Waffle Factory' competitors in the France
An analysis of Waffle Factory' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Waffle Factory in France holds a leading market position in the Cafe & Restaurants industry with a 99th percentile. This indicates a strong competitive advantage, suggesting high customer preference. Performance peers within the same percentile range include Le Soleil d'Or, Wafu, Crêp'eat, Boulangerie Louise, Shinko, and Ninkasi.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue growth.
Waffle Factory's overall CSAT in France is 80%, a significant 13.9 percentage point increase year-over-year. Metropolitan France shows 80% CSAT with a 14pp increase, while Réunion has 57% CSAT with a -4.6pp decrease. This indicates generally strong customer satisfaction, though regional variations exist requiring attention.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
The overall average check for Waffle Factory in France is 12.3 EUR, showing a 6.2% increase year-over-year. Metropolitan France contributes this average check value of 12.3 EUR. This increase suggests customers are spending more per visit.
Outlet count reflects brand's physical presence and market reach, impacting accessibility and revenue potential.
Waffle Factory has 82 outlets in France. Metropolitan France accounts for 78 outlets, Réunion for 3, and Martinique for 1. This distribution shows a strong concentration in Metropolitan France, with smaller presence in other regions.
Identifying key competitors allows a brand to understand the competitive landscape and refine strategies for market share and customer acquisition.
Waffle Factory's top competitors based on cross-visitation in France are McDonald's (12.23%), Burger King (8.08%), KFC (3.49%), Au Bureau (2.84%), and O'Tacos (2.62%). These brands attract a significant portion of Waffle Factory's customer base.
Traffic workload analysis helps optimize staffing, resource allocation, and marketing efforts based on peak hours.
Waffle Factory experiences peak traffic between 12:00 PM and 5:00 PM, with the highest workload around 4:00 PM (52.30%). Traffic is minimal between midnight and 8:00 AM. Resource allocation should align with these peak and off-peak periods.
Understanding consumer demographics enables targeted marketing, product development, and personalized customer experiences.
Women (Affinity Index: 128) exhibit a high affinity towards Waffle Factory. Gen Z (Affinity Index: 150) and Gen Y (Affinity Index: 107) have a high affinity, while Gen X (Affinity Index: 71) is under-indexed. Marketing should be tailored to appeal to female, Gen Z, and Gen Y consumers.