Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the France and how they change over time
See what factors influence McDonald's performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the France
An analysis of McDonald's' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength via foot traffic share, showing competitive dominance and customer preference within the industry.
McDonald's in France holds a leading market performance at the 99th percentile. This indicates McDonald's commands a significant portion of customer traffic compared to peers like Burger King, Buffalo Grill, KFC, Quick, Au Bureau and O'Tacos. This top percentile reflects a very strong market presence and customer preference.
CSAT measures customer happiness, revealing areas for service improvement and loyalty, directly impacting revenue and brand perception.
McDonald's overall customer satisfaction in France is 50%, a 2.7 percentage point increase year-over-year. Metropolitan France mirrors this average. Satisfaction varies regionally, with Martinique, French Guiana, Réunion and Guadeloupe showing lower CSAT scores and decline compared to prior year. This suggests a need for targeted improvement efforts in those regions to enhance customer experience.
Average check reflects customer spending per visit, guiding pricing strategies and revealing revenue trends, crucial for profitability analysis.
The overall average check for McDonald's in France is 20.4 EUR, a 9.2% increase year-over-year. Réunion has the highest average check at 24.9 EUR, while French Guiana has the lowest at 16.7 EUR. Metropolitan France's average check is 20.4 EUR. The increase indicates customers are spending more per visit, potentially due to menu changes or pricing adjustments.
Outlet count indicates brand reach and market penetration, crucial for accessibility and growth, reflecting investment and expansion strategy.
McDonald's operates approximately 1.6K outlets in Metropolitan France, dwarfing other regions. Réunion has 18, Martinique and Guadeloupe each have 10. French Polynesia has 4, French Guiana has 3 and New Caledonia has 2. The distribution highlights a heavy concentration of McDonald's restaurants in Metropolitan France, with a much smaller presence in other French territories.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share effectively.
Burger King is the top competitor to McDonald's in France, with a cross-visitation rate of 9.41%. KFC follows at 5.42%, then Buffalo Grill (3.90%), Quick (2.47%) and Au Bureau (1.95%). This indicates that nearly 1 in 10 McDonald's customers also visit Burger King, highlighting the competitive intensity between these fast-food chains.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better service and customer satisfaction during busy periods.
McDonald's in France experiences peak traffic between 12:00 and 14:00, with the highest workload at 13:00 (71.17). Traffic starts to increase significantly from 10:00 onwards, remaining high throughout the afternoon before declining after 21:00. This indicates the need for optimal staffing and resources during the lunchtime rush to ensure efficient service.
Consumer segments inform targeted strategies, ensuring marketing resonates with each group, maximizing engagement and ROI, driving product affinity.
McDonald's customer base in France shows a slightly higher affinity towards men (103) compared to women (97). Gen Z exhibits the highest affinity (138), followed by Gen Y (103), and Gen X (86). This implies Gen Z customers visit McDonald's more often compared to the average population.