Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the France and how they change over time
See what factors influence KFC performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the France
An analysis of KFC' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC France's market performance is at the 99th percentile, indicating a leading market position. This suggests strong customer preference compared to peers like Quick, Buffalo Grill, Burger King, Au Bureau, O'Tacos and McDonald's, all within the same top percentile.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and revenue. Higher CSAT scores usually mean better business.
KFC France has an overall CSAT of 71%, a decrease of 2.5 percentage points year-over-year. Guadeloupe shows the highest CSAT at 86% with significant growth, while French Guiana has the lowest at 40% with a substantial decline. Metropolitan France is at 71%, slightly below overall.
Average check (transaction value) indicates spending per customer, reflecting menu pricing, customer purchasing behavior and revenue generation efficiency.
KFC France's overall average check is 19.90 EUR, a 1% increase year-over-year. Guadeloupe leads with 26.40 EUR, while Metropolitan France has 19.70 EUR. This suggests regional differences in spending habits at KFC.
Number of outlets shows brand reach and market penetration. A larger outlet network can lead to greater accessibility and market share.
KFC France has 369 outlets in Metropolitan France, dwarfing other regions. Guadeloupe has 3, Réunion has 2, and Martinique and French Guiana each have 1. This indicates a concentration of KFC stores in Metropolitan France.
Competitor analysis identifies key rivals and their market share, helping brands understand the competitive landscape and refine strategies.
McDonald's is the top competitor for KFC France, with a 19.45% cross-visitation rate. Burger King follows at 11.13%. Buffalo Grill, Quick, and Ma salle à manger have lower cross-visitation rates, indicating a smaller overlap in customer base.
Traffic workload reveals peak hours and customer flow, enabling efficient staffing and resource allocation to optimize service and reduce wait times.
KFC France experiences peak traffic between 12:00 and 14:00, with the highest workload at 13:00 (68.15). Traffic significantly decreases after 22:00. Resource allocation should align with these peak hours for optimal service.
Understanding consumer segments by gender and generation allows targeted marketing and product positioning, enhancing customer engagement and campaign effectiveness.
Women are under-indexed (83) while Men are over-indexed (116) among KFC France consumers. Gen X is under-indexed (84), while Gen Y (107) and Gen Z (131) are over-indexed, indicating a high affinity for KFC among younger generations.