Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the France and how they change over time
See what factors influence Burger King performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the France
An analysis of Burger King' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King, with a market performance of 99, is a leading brand in France's Cafe & Restaurants industry. This top percentile ranking means Burger King captures a significant share of customer traffic. McDonald's, KFC, Buffalo Grill, Quick, and Au Bureau all have the same percentile.
Customer satisfaction reflects customer loyalty and directly impacts brand reputation and revenue streams.
Burger King's overall customer satisfaction in France is 71%, a slight increase of 0.2 percentage points year-over-year. Satisfaction varies by region, with Réunion showing the highest satisfaction (75%) and Guadeloupe the lowest (46%). The dynamic CSAT data shows fluctuations between April and June 2025.
Average check is a key performance indicator to evaluate customer spending habits.
Burger King's overall average check in France is 18.5 EUR, up 2.1% year-over-year. Guadeloupe has the highest average check (38.8 EUR). The dynamic data shows the average check fluctuating between approximately 18.11 EUR and 19.07 EUR from April to June 2025.
Outlet count signifies brand reach and accessibility, directly influencing market presence and potential revenue.
Burger King has 570 outlets in Metropolitan France, 18 in Réunion, 3 in New Caledonia and 2 in Guadeloupe. Metropolitan France accounts for the vast majority of Burger King's locations. This distribution highlights the brand's strong presence in mainland France.
Analyzing competitors identifies key rivals and their market share, guiding strategic positioning and competitive advantages.
Burger King's top competitors in France, based on cross-visitation, are McDonald's (19.53%), KFC (6.43%), Buffalo Grill (3.44%), Quick (2.42%), and Au Bureau (1.99%). McDonald's is by far the most frequently visited competitor by Burger King's customers.
Traffic workload distribution reveals peak hours, aiding staffing optimization and service efficiency.
Burger King in France experiences peak traffic between 11 AM and 1 PM, with the highest workload around 12 PM (65.49) and 1 PM (68.89). Traffic remains high from 6 PM to 8 PM. The lowest traffic is between 1 AM and 7 AM.
Understanding consumer demographics allows tailored marketing, enhancing relevance and engagement.
Burger King's customer base shows a high affinity towards women and over-representation from Gen Z. Women are indexed at 85 and Men at 114, Gen X is indexed at 91, Gen Y at 103 and Gen Z at 130. This means Gen Z are highly engaged with Burger King compared to the average consumer.