Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
O'Tacos is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence O'Tacos performance in the France and how they change over time
See what factors influence O'Tacos performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of O'Tacos' competitors in the France
An analysis of O'Tacos' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
O'Tacos holds a leading market performance percentile of 99 in France's Cafe & Restaurants industry, indicating a strong competitive position. Peers like Au Bureau, Hippopotamus, Quick, Memphis - Restaurant Diner, KFC and Le Paradis du Fruit share similar market positions.
Customer satisfaction is vital, showing customer loyalty and directly impacting brand reputation and revenue growth.
O'Tacos exhibits a strong customer satisfaction rating of 75% in France, with a significant year-over-year increase of 14.8 percentage points. Satisfaction varies regionally, with Metropolitan France at 75%, Guadeloupe at 68%, and Réunion experiencing a decrease to 57%.
Average check reflects customer spending habits, directly influencing revenue and profitability metrics. Essential for pricing and promotion strategies.
The average check for O'Tacos in France is 16.60 EUR, showing a slight decrease of 0.3% year-over-year. Regionally, Réunion leads with 18.60 EUR, followed by Guadeloupe at 16.90 EUR, and Metropolitan France at 16.60 EUR.
Outlet count indicates brand reach and expansion, a direct measure of market presence and growth potential.
O'Tacos has 268 outlets in France, primarily concentrated in Metropolitan France (257). Réunion has 6, Martinique 3, and Guadeloupe 2, showing regional market presence.
Understanding competitor visitation patterns enables strategic positioning and reveals key competitive threats and opportunities.
McDonald's (16.72%) leads in cross-visitation with O'Tacos customers, followed by Burger King (8.08%), KFC (5.94%), Quick (2.33%), and Buffalo Grill (1.54%).
Traffic workload by hour pinpoints peak times, critical for staffing and resource allocation to maximize service and revenue.
O'Tacos experiences peak traffic between 11:00 and 22:00, with highest workload around 13:00. Traffic is minimal during early morning hours (0:00-10:00).
Consumer segment insights guide targeted marketing and positioning, optimizing engagement by understanding audience affinity.
Women are overrepresented (88 index) among O'Tacos consumers, while Men are highly overrepresented (111 index). Gen Z exhibits the highest affinity (178 index), followed by Gen Y (117 index) and Gen X (56 index).