Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
VICIO is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence VICIO performance in the Spain and how they change over time
See what factors influence VICIO performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of VICIO' competitors in the Spain
An analysis of VICIO' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VICIO's Market Performance is in the top 1% of brands in Spain's Cafe & Restaurants industry, indicating a leading market position. This percentile reflects VICIO's strong competitive standing. Performance peers include EatMyTrip, La Taberna de Peñalver Cava Baja, Juancho's BBQ, Vivo Tapes, El Rey de la Gamba "Desde 1972", and Contratiempo, all within a similar percentile range.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, showing loyalty and potential for repeat business, impacting revenue.
VICIO's overall customer satisfaction (CSAT) is 86%, up 3.1 percentage points year-over-year, showing improved customer happiness. Andalusia shows the highest CSAT at 96%, while Community of Madrid shows a decrease to 85%. CSAT decreased from 87.92% in April 2025 to 80.06% in June 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting, directly impacting profitability.
VICIO's overall average check is 20.4 EUR, a 5.6% increase year-over-year, indicating customers are spending more per visit. The Community of Madrid has the highest average check at 23.7 EUR. Average check was at its highest at 21.57 EUR in April 2025 and its lowest at 18.99 EUR in May 2025.
Number of outlets indicates brand's reach and market presence, influencing accessibility and overall revenue potential in different locations.
VICIO has the most outlets in Catalonia (10), followed by Community of Madrid (7). Barcelona, Balearic Islands, Valencian Community, and Andalusia each have 2 outlets, while Aragon has 1. This distribution highlights VICIO's stronger presence in certain regions of Spain.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and highlighting areas for differentiation.
VICIO's top competitors based on cross-visitation are McDonald's (5.01%), KFC (4.05%), Burger King (3.66%), Hamburguesería Goiko (2.70%), and VIPS (2.70%). This shows that VICIO customers also frequent major fast-food chains and local burger restaurants.
Traffic workload by hours helps optimize staffing and marketing efforts, ensuring resources are aligned with peak demand times.
VICIO experiences peak traffic between 19:00 and 22:00, with the highest workload at 21:00 (63.28). Traffic is minimal between 0:00 and 11:00. This data suggests that VICIO is most popular during dinner and late-night hours.
Understanding consumer segments helps tailor marketing, enhancing engagement and brand affinity within key demographic groups.
VICIO's customer base shows higher affinity for men (105) compared to women (94). Among generations, Gen Z is overrepresented (188), followed by Gen Y (114), while Gen X is underrepresented (52). This data suggests strong appeal to younger demographics.