Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Spain and how they change over time
See what factors influence Burger King performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Spain
An analysis of Burger King' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand's share of foot traffic, revealing competitive strength and customer preference in the industry. It highlights brand leadership.
Burger King in Spain is in the top 1% (leading) based on market performance for the period 2025-05-01 to 2025-07-31. This indicates a strong market standing relative to peers like KFC, Hamburguesería Goiko, VIPS, McDonald's, Popeyes, and Foster's Hollywood, all positioned within the same percentile range.
Customer satisfaction is key to brand loyalty and growth. It reflects how well Burger King meets customer expectations and influences future patronage.
Burger King's overall customer satisfaction in Spain is 63%, a slight increase (0.6pp) compared to the previous year. Balearic Islands shows the highest CSAT at 76% with substantial growth, while Community of Madrid experienced a slight decrease, suggesting regional variations in customer experience.
Average check reflects customer spending per visit, vital for revenue analysis. Monitoring this KPI helps identify trends in purchasing behavior and optimize pricing strategies.
The overall average check for Burger King in Spain is 16.70 EUR, up by 4.9% year-over-year. Navarre has the highest average check at 21.20 EUR. The dynamic data indicates slight fluctuations throughout the period, with values between 16.61 EUR and 16.92 EUR.
Outlet count indicates market presence and reach. Tracking this metric helps assess expansion effectiveness and identify potential growth areas.
Burger King has the highest number of outlets in Andalusia (206) and Community of Madrid (198), indicating strong regional presence. Other regions have considerably fewer outlets. This data represents the store counts as of the period from 2025-05-01 to 2025-07-31.
Identifying top competitors is crucial for strategic positioning. It helps Burger King understand its competitive landscape and refine its offerings to gain an edge.
McDonald's (7.75%) and KFC (6.82%) are the top competitors for Burger King in Spain based on cross-visitation data. Popeyes (2.70%), 100 Montaditos (2.48%), and Domino's Pizza (1.75%) also see shared customers, but to a lesser extent.
Understanding traffic workload by hour helps optimize staffing. It ensures efficient resource allocation during peak times and improves customer service.
Burger King in Spain experiences peak traffic between 12:00 and 22:00, with the highest workload at 21:00 (55.64%). Traffic is significantly lower during the early morning hours, requiring fewer resources.
Understanding consumer segments informs targeted marketing. It helps Burger King tailor its messages and offers to resonate with specific demographic groups.
Women has an affinity index of 87, indicating they are slightly under-indexed compared to the average consumer. Men are over-indexed, with an affinity index of 111. Gen X is under-indexed at 92. Gen Y and Gen Z are over-indexed, with values of 102 and 120 respectively, which suggests that Gen Z visits Burger King much more often than average.