Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Spain and how they change over time
See what factors influence McDonald's performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Spain
An analysis of McDonald's' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference through brand's share of foot traffic in the industry.
McDonald's in Spain is a leading brand, ranking in the top 1% of the Cafe & Restaurants industry. This high percentile indicates a strong market position, reflecting significant customer preference and brand recognition compared to its peers like Popeyes, VIPS, Hamburguesería Goiko, Foster's Hollywood, KFC and Saona.
Customer Satisfaction reflects brand perception, influencing loyalty and repurchase rates. Declining satisfaction may signal service or product issues.
McDonald's overall Customer Satisfaction in Spain is 43%, showing a decrease of 7.2 percentage points year-over-year. Rioja shows the highest CSAT at 69% with an increase of 8.4 percentage points, while Extremadura shows 52% with a decrease of 5.8 percentage points. These variations highlight regional differences in customer experience.
Average Check measures spending per transaction, showing pricing strategy effectiveness and customer purchasing behavior trends.
The overall Average Check for McDonald's in Spain is 16.1 EUR, up by 10.8% year-over-year. Navarre has the highest average check at 19.8 EUR. This increase shows customers are spending more per visit, potentially due to menu changes or price adjustments.
Number of Outlets shows brand's market presence, influencing accessibility and revenue potential in different locations.
McDonald's has 119 outlets in Andalusia, marking the highest concentration in Spain. The Community of Madrid follows with 111 outlets. This distribution indicates strategic focus on regions with high consumer demand.
Competitor analysis helps understand market dynamics, identify threats, and strategize for competitive advantage and customer retention.
Burger King is the primary competitor, with a cross-visitation rate of 12.66% among McDonald's customers. KFC (4.39%), 100 Montaditos (2.62%), Foster's Hollywood (1.98%) and Domino's Pizza (1.86%) also attract McDonald's customers. This data shows key competitors and the degree of customer overlap.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and experience.
McDonald's in Spain experiences peak traffic between 20:00 and 22:00, with the highest workload at 56.73% at 21:00. The lowest traffic workload is at 3:00 (0.38%). These variations inform staffing and operational decisions to match demand.
Consumer segments show brand affinity, informing targeted marketing and positioning strategies by identifying key demographic groups.
Women are overrepresented among McDonald's consumers (82% affinity), while men are also significantly represented (114% affinity). Gen X has an affinity of 106%, Gen Y 95% and Gen Z 100%. This data informs personalized marketing efforts.