Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Spain and how they change over time
See what factors influence KFC performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Spain
An analysis of KFC' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Spain has a leading market performance with a percentile of 99, positioning it in the top 1% of brands. This indicates a very strong market presence relative to its peers. Competitors like Burger King, Hamburguesería Goiko, VIPS, McDonald's, Popeyes Famous Louisiana Chicken, and Foster's Hollywood are also in the leading percentile range.
CSAT indicates customer loyalty and brand perception. Higher CSAT scores often correlate with increased retention and positive word-of-mouth.
KFC in Spain demonstrates high customer satisfaction, with an overall CSAT of 87%, a 6.9 percentage point increase year-over-year. Castile and León and Extremadura show the highest CSAT at 93%. Rioja experienced a slight decrease in CSAT. CSAT values are ranging between 86.38 and 87.64 during the observed period.
Average check reflects customer spending per visit. Monitoring this metric helps in understanding revenue trends and customer purchasing behavior.
The overall average check for KFC in Spain is 18.8 EUR, showing a 1.2% decrease year-over-year. The Autonomous Community of the Basque Country has the highest average check at 23.1 EUR. Average check values are ranging between 18.50 EUR and 19.03 EUR during the observed period.
Outlet count indicates market penetration and brand accessibility. A larger number of outlets can lead to greater brand visibility and convenience.
KFC has varying outlet distribution across Spain. The Community of Madrid leads with 61 outlets, followed by Valencian Community with 50 and Catalonia with 49. This distribution highlights key regions for KFC's presence in the country.
Identifying key competitors is crucial for strategic positioning and understanding market dynamics. It highlights where customers are dividing their attention.
KFC customers in Spain also frequently visit Burger King (14.01% cross-visitation). Other competitors include McDonald's (5.52%), Popeyes Famous Louisiana Chicken (3.47%), Taco Bell (2.54%), and VIPS (2.36%). This cross-visitation data informs competitive strategies.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service.
KFC in Spain experiences peak traffic workload between 12:00 and 22:00, with the highest workload at 15:00 (54.28). Traffic is significantly lower during early morning hours. These results suggest, that peak time for this brand is in the afternoon.
Analyzing consumer segments informs targeted marketing and positioning strategies based on gender and generational preferences.
KFC customers in Spain show a high affinity for women (94) and men (105). Gen Z shows the highest affinity (179), followed by Gen Y (104), while Gen X is under-indexed (71). These affinity indices suggest that Gen Z has higher engagement.