Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
VIPS is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence VIPS performance in the Spain and how they change over time
See what factors influence VIPS performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of VIPS' competitors in the Spain
An analysis of VIPS' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS, with a Market Performance percentile of 99, is a leading brand in Spain's Cafe & Restaurants industry. This high percentile signifies a strong market standing, indicating that VIPS captures a significant share of customer visits compared to its performance peers like Hamburguesería Goiko, McDonald's, KFC, Popeyes, Burger King, and Foster's Hollywood, all within the same top percentile.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and future revenue. High CSAT indicates a strong customer base.
VIPS has an overall CSAT of 80% in Spain. While stable year-over-year, regional variations exist. The Region of Murcia shows the highest CSAT (89%) but also the biggest drop (-6.2pp). Castile and León has the highest increase in CSAT (3.4pp), reaching 80%. The dynamic CSAT data shows monthly fluctuations within the 77.54% to 81.08% range.
Average Check reveals how much customers spend per visit, vital for revenue optimization. Monitoring trends informs pricing and promotion strategies.
The overall Average Check for VIPS in Spain is 23.10 EUR, a decrease of 1.30% year-over-year. Castile-La Mancha has the highest Average Check at 27.20 EUR. Monthly data indicates slight variations with the highest average check in May 2025 (23.37 EUR).
Outlet count indicates brand reach and market penetration. Growth or decline reflects expansion or contraction strategies and overall business health.
VIPS has 99 outlets in the Community of Madrid, dominating its presence in Spain. The Valencian Community follows with 18 outlets. Other regions have significantly fewer outlets, ranging from 2 to 14, showing regional disparity in VIPS's market saturation.
Understanding top competitors and cross-visitation patterns reveals direct rivals and shared customer base for strategic marketing and positioning.
The top competitors for VIPS, based on cross-visitation, are Burger King (4.32%), Foster's Hollywood (3.57%), Ginos (3.27%), KFC (3.06%), and McDonald's (2.87%). This suggests that VIPS customers also frequently visit these fast-food and casual dining chains.
Traffic Workload analysis helps optimize staffing, resource allocation, and promotional timing, enhancing operational efficiency and customer experience.
VIPS experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload around 2:00 PM to 4:00 PM (53.97% and 54.16% respectively). Traffic is minimal during the early morning hours, with a noticeable increase starting at 9:00 AM (22.01%).
Analyzing consumer segments by gender and generation allows targeted marketing and product strategies based on affinity insights.
Women are over-represented among VIPS customers (Affinity Index 114), while Men are under-represented (Affinity Index 89). Gen Z shows high affinity (155), Gen Y shows average affinity (106) and Gen X is under-represented (Affinity Index 78).