Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Urban Bird Hot Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Urban Bird Hot Chicken performance in the United States and how they change over time
See what factors influence Urban Bird Hot Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Urban Bird Hot Chicken' competitors in the United States
An analysis of Urban Bird Hot Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength relative to competitors, reflecting customer preference and overall competitiveness in the industry.
Urban Bird Hot Chicken is a leading brand with a 99th percentile market performance. This indicates a strong market share and customer preference relative to competitors like True Food Kitchen, El Toro Loco Churrascaria, Hopdoddy Burger Bar, Bubbakoo's Burritos, La Pecora Bianca, and Bahama Breeze, which also hold a 99th percentile position.
Customer satisfaction reflects brand perception, loyalty, and service quality. Higher satisfaction scores usually correlate with repeat business and positive referrals.
Urban Bird Hot Chicken demonstrates very high customer satisfaction with an overall CSAT score of 93%, a substantial 17.4 percentage point increase year-over-year. In Texas, the CSAT is also 93%, reflecting consistently high satisfaction across locations.
Average check reveals customer spending habits, impacting overall revenue. Tracking this metric helps optimize pricing strategies and identify upselling opportunities.
The overall average check for Urban Bird Hot Chicken is $19, a 10% decrease year-over-year. In Texas, the average check is $19. The dynamic data shows a slight decrease in average check from $19.50 in April 2025 to $17.98 in June 2025.
Number of outlets indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Urban Bird Hot Chicken has 15 outlets in Texas. This represents the brand's current operational footprint and market penetration within the state.
Analyzing competitors identifies key market players and customer preferences. It informs strategic positioning and helps to identify opportunities.
The top competitors for Urban Bird Hot Chicken, based on customer cross-visitation, are McDonald's (5.15%), Whataburger (4.33%), Starbucks (3.71%), Burger King (2.89%), and Dave's Hot Chicken (2.68%). This data indicates shared customer interest with these brands.
Traffic workload by hour identifies peak times, enabling optimized staffing, resource allocation, and targeted marketing strategies.
Urban Bird Hot Chicken experiences peak traffic between 11 AM and 10 PM, with highest traffic workload around 6-7 PM (65.23%-65.52%). Traffic is minimal between midnight and 10 AM.
Consumer segment insights facilitate targeted marketing, product development, and personalized customer experiences, enhancing brand relevance and engagement.
Urban Bird Hot Chicken's customer base consists predominantly of women (97% affinity). Gen Z (146%) and Gen Y (123%) are highly represented, while Gen X (63%) is under-indexed, indicating a higher affinity among younger generations.