Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Toujours Mikes is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Toujours Mikes performance in the Canada and how they change over time
See what factors influence Toujours Mikes performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Toujours Mikes' competitors in the Canada
An analysis of Toujours Mikes' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Toujours Mikes holds a leading market performance position in Canada's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a strong competitive advantage and high customer preference compared to peers like Annalakshmi, Taco N Tequila, Junction - Indian Street Food, Freshii, Masakali Indian Cuisine and thairoomgrand, who also are in the leading market positions.
Customer satisfaction is crucial as it reflects customer loyalty and directly impacts brand reputation and future revenue. High satisfaction drives repeat business.
Toujours Mikes' overall customer satisfaction in Canada is 60%, a decrease of 1 percentage point year-over-year. Satisfaction varies by location, with Ontario at 84% (+10.8pp) and Quebec at 59% (-2.4pp). The CSAT trend shows variability between April and June 2025, peaking at 73.39% in June.
Average check provides insights into customer spending habits and the effectiveness of upselling strategies, influencing overall revenue and profitability.
Toujours Mikes' average check in Canada is 32.6 CAD, a 2.7% increase year-over-year. In Quebec, the average check is 32.7 CAD. The average check fluctuated between April and June 2025, peaking at 33.12 CAD in June.
Tracking the number of outlets indicates brand expansion and market penetration, directly affecting brand visibility and customer accessibility.
Toujours Mikes has 66 outlets in Quebec and 1 outlet in Ontario. This signifies a strong presence in Quebec, with minimal presence in Ontario, indicating a focused regional operation.
Competitor analysis helps identify key players and customer preferences, enabling strategic positioning and competitive advantage in the Cafe & Restaurants market.
Toujours Mikes' customers also frequently visit Tim Hortons (20.61%), McDonald's (19.93%), A&W Canada (6.93%), Restaurant Normandin (6.76%), and St-Hubert (6.76%). This shows that these brands compete for the same customer base.
Understanding traffic patterns helps optimize staffing, manage inventory, and enhance customer experience during peak and off-peak hours.
Toujours Mikes experiences peak traffic workload between 11 AM and 6 PM, with the highest workload at 12 PM (50.74%) and 6 PM (47.07%). Traffic is minimal between midnight and 6 AM, suggesting operational focus during daytime and evening hours.
Analyzing consumer segments allows for targeted marketing, personalized product offerings, and enhanced customer engagement, maximizing marketing ROI and brand affinity.
Toujours Mikes sees Women over-represented (Affinity Index: 101) and Men being slightly under-represented (Affinity Index: 99). Among generations, Gen X exhibits a high affinity (Affinity Index: 186), while Gen Y (Affinity Index: 53) and Gen Z (Affinity Index: 36) are under-indexed.