Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Yard Milkshake Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Yard Milkshake Bar performance in the United States and how they change over time
See what factors influence The Yard Milkshake Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Yard Milkshake Bar' competitors in the United States
An analysis of The Yard Milkshake Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
The Yard Milkshake Bar is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and customer preference compared to its peers like OAK'D BBQ, Martini's Seafood House, River City Cafe, Lucille's Smokehouse Bar-B-Que, Taco Beach Shack, and Bub City, all with a percentile of 99.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and repurchase rates.
The Yard Milkshake Bar's overall CSAT is 71%, a 1.3 percentage point increase year-over-year. Georgia and Maryland show high CSAT at 78%, with Florida at 74%. North Carolina has a slight decrease in CSAT (-0.9pp). Customer satisfaction has fluctuated between 69.39% and 74.31% over the past three months, suggesting potential areas for improvement.
Outlet count indicates brand reach and market penetration, crucial for revenue generation and accessibility.
The Yard Milkshake Bar has 6 outlets in Florida, 3 in Texas, and 2 each in Mississippi, Alabama, Arizona, Georgia, North Carolina, and Virginia. Maryland and Utah each have 1 outlet. This distribution highlights Florida as the brand's strongest market in terms of outlet presence.
Identifying key competitors helps understand market dynamics and benchmark performance to refine competitive strategies.
The top competitors for The Yard Milkshake Bar, based on cross-visitation, are McDonald's (9.14%), Chick-fil-A (5.43%), Texas Roadhouse (5.43%), Taco Bell (4.44%), and Starbucks (4.44%). This indicates a diverse competitive landscape ranging from fast food to casual dining.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize sales.
The Yard Milkshake Bar experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest activity around 7:00 PM (58.34%) and 6:00 PM (51.54%). Traffic is minimal during early morning hours, indicating a need for optimized staffing based on these patterns.
Consumer segment analysis allows tailored marketing, improving engagement and ROI by targeting specific demographics.
Women are slightly over-represented with an affinity index of 103, while men have an index of 97. Gen Z shows a high affinity (159), whereas Gen X (94) and Gen Y (98) are under-indexed. These values suggest that Gen Z customers have a notably high affinity to the brand, relative to the average consumer.