Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melt is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Melt performance in the United States and how they change over time
See what factors influence The Melt performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Melt' competitors in the United States
An analysis of The Melt' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Melt's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position within the Cafe & Restaurants industry in the United States. This shows a very strong market presence compared to its peers like Hosteria Romana, The Egg Bistro, Tacos & Tequila Cantina, Voodoo Bayou, Toast! All Day, and McMenamins.
CSAT measures customer happiness. High CSAT scores usually correlate with customer loyalty, repeat business, and positive recommendations.
The Melt has an overall customer satisfaction (CSAT) of 89%, with a 0.8 percentage point increase year-over-year. California matches this CSAT score. This demonstrates a strong and improving positive sentiment among The Melt's customer base.
Average check size reflects customer spending per visit. Tracking this metric can help identify revenue trends and inform pricing strategies.
The Melt's overall average check is $20.30, which is a 6.2% decrease year-over-year. In California, the average check is $20.40, while in Arizona it is $19.70. The decrease indicates customers are spending less per visit.
Outlet count reflects brand's physical presence. It is important for market penetration, brand awareness and revenue generation.
The Melt has 15 outlets in California, 1 in Texas, and 1 in Arizona. The majority of outlets are located in California indicating its primary market.
Analyzing competitors reveals market dynamics. Cross-visitation patterns shows shared customers and can inform competitive strategies.
The top competitors of The Melt, based on customer cross-visitation, are McDonald's (8.17%), In-N-Out Burger (8.17%), Starbucks (5.58%), Denny's (2.99%), and Taco Bell (2.79%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload patterns reveal peak hours. Understanding workload by hour helps to optimize staffing and resource allocation.
The Melt experiences peak traffic workload between 12 PM and 8 PM, with the highest workload around 1 PM (61.04%) and 6 PM (61.31%). Traffic is minimal between 3 AM and 9 AM, suggesting possible operating hours adjustment.
Consumer segments by gender and generation inform targeted marketing. Understanding affinity helps to optimize marketing and positioning strategies.
Women show 63 affinity to The Melt and Men - 131. The Melt has high affinity among Gen Y (116), followed by Gen Z (97), and Gen X (88). This shows different levels of engagement and affinity across demographics.