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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Fish & Chip Co is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of The Fish & Chip Co' competitors in the South Africa
An analysis of The Fish & Chip Co' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
The Fish & Chip Co holds a leading market performance percentile of 99 in South Africa's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers like Irene Cafe, Tasty Gallos, Centre Court, Trumps Grillhouse and Butchery, Parrots, and Chocolat Bistro, who share the same percentile.
Customer satisfaction (CSAT) reflects customers' happiness, loyalty and the brand's ability to meet their needs, influencing repeat business and recommendations.
The Fish & Chip Co's overall customer satisfaction is 51%, a decrease of 4.7 percentage points year-over-year. In Gauteng, customer satisfaction is 52%, down by 2.5 percentage points. The CSAT trend fluctuated between 47.62% and 62.79% from April to June 2025.
Average check reflects customer spending per visit and brand's pricing power, influencing total revenue and profitability.
The overall average check for The Fish & Chip Co is 115.7 ZAR, which is an 11.1% decrease year-over-year. In Gauteng, the average check is 114.9 ZAR, showing no growth. The average check varied between 96.67 and 131.82 ZAR from April to June 2025.
Number of outlets indicates brand's reach and expansion, reflecting market penetration and accessibility to customers across regions.
The Fish & Chip Co has a significant presence in South Africa, with 91 outlets in Gauteng, 30 in Limpopo, 17 in North West, 15 in Mpumalanga, 9 in Free State, 7 in Western Cape, 5 in KwaZulu-Natal and Eastern Cape, and 4 in Northern Cape.
Competitor analysis reveals the competitive landscape, informing strategies to differentiate brand, attract customers, and maintain market share.
The top competitors for The Fish & Chip Co, based on cross-visitation from its customers, are KFC (32.20%), McDonald's (23.73%), Steers (11.86%), Spur (11.86%), and Debonairs Pizza (10.17%). This indicates that a significant portion of The Fish & Chip Co's customers also frequent these fast-food chains.
Traffic workload indicates peak hours, helping optimize staffing, manage resources, and enhance customer experience during busiest times.
Traffic workload for The Fish & Chip Co peaks between 11:00 and 17:00, with the highest workload at 17:00 (49.64). The lowest traffic occurs between 0:00 and 5:00, indicating the need for optimized resource allocation during peak hours.