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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Fat Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Fat Pizza performance in the United Kingdom and how they change over time
See what factors influence The Fat Pizza performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of The Fat Pizza' competitors in the United Kingdom
An analysis of The Fat Pizza' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference in the industry.
The Fat Pizza is a leading brand, with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence. Its performance peers, all at the 99th percentile, include ALFI Bar & Italian Restaurant Spitalfields Market, Burger and Beyond, Maison de Fumee, Del Villaggio - Broad St, Dilpasand Restaurant, and Blac Restaurant.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repeat business.
The Fat Pizza's overall customer satisfaction is 75%, which has decreased by 7.1 percentage points compared to the previous year. This indicates a potential decline in customer experience, requiring attention to improve satisfaction levels. CSAT in England is also 75%.
Average check reflects customer spending per visit, revealing pricing power and menu effectiveness.
The Fat Pizza's overall average check is 18.7 GBP, reflecting an increase of 20.6% compared to the previous year. This suggests increased customer spending, potentially due to pricing adjustments or changes in order composition. Average check in England is 18.7 GBP.
The number of outlets indicates brand reach and market presence.
The Fat Pizza has 18 outlets in England. This indicates the brand's physical presence within the region.
Competitor analysis helps understand the competitive landscape and identify opportunities to differentiate the brand.
Customers of The Fat Pizza also frequently visit KFC (7.32%), McDonald's (7.32%), Domino's Pizza (4.88%), Subway (4.88%), and Popeyes Louisiana Chicken (4.88%). This shows that these brands are The Fat Pizza's main competitors.
Traffic workload by hours reveals peak hours, guiding staffing and resource allocation for optimal service.
The Fat Pizza experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (56.21%). Traffic is minimal between 2:00 and 10:00. This data informs staffing and operational adjustments to meet customer demand during peak times.
Consumer segment analysis informs targeted marketing, tailoring strategies to appeal to specific demographics.
The Fat Pizza has a high affinity with Men (137) and Gen Y (154). Women (44) and Gen X (42) are under-indexed. This indicates Men and Gen Y are overrepresented among The Fat Pizza's consumer base, suggesting marketing strategies can focus on these segments. The opposite is true for the female and Gen X segments.