Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Counter is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence The Counter performance in the United States and how they change over time
See what factors influence The Counter performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Counter' competitors in the United States
An analysis of The Counter' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
The Counter holds a leading market performance percentile of 97 in the United States, indicating it outperforms most competitors. Its peers include Jass Kitchen Miami, The Crab Barrack, Pasha Restaurant and Bar, Wallbangers Burger bar, Miraggio Italian Grill and Lupitas Mexican Grill, all holding the same position.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and growth through positive experiences and higher repurchase rates.
The Counter shows an overall CSAT of 70%, up 9.8 percentage points year-over-year. Hawaii leads with 76% satisfaction (up 18.3pp), while California follows closely at 75% (up 10.9pp). Florida lags at 17%, dropping by 25pp, indicating potential service or experience issues needing attention.
Average check indicates customer spending per visit, reflecting menu pricing strategies and the brand's ability to drive revenue per transaction.
The Counter's overall average check is $28.50 USD, down 8% year-over-year. California matches this average, showing stable spending patterns. Monitoring this trend is important to ensure revenue is on track.
Number of outlets indicates brand reach and expansion, reflecting investment in growth and potential market penetration across different locations.
The Counter operates 8 outlets in California, 2 in Florida, and 1 each in Hawaii and Arizona. California is the primary market, indicating a strong regional presence. The other states represent opportunities for further expansion and brand building.
Understanding competitors reveals market dynamics, helping to refine strategies and identify opportunities for differentiation and customer acquisition.
The Counter's customers also frequent McDonald's (11.67% cross-visitation), Starbucks (6.67%), Taco Bell (5%), Jack in the Box (5%), and In-N-Out Burger (5%). This indicates a preference for fast-food options among The Counter's customer base.
Traffic workload analysis reveals peak operational demands, enabling efficient staffing, resource allocation, and optimized customer service during busy hours.
The Counter experiences peak traffic between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload around 18:00 (6 PM) at 60.97. Traffic is minimal between 0:00 and 4:00 (12 AM to 4 AM), rising noticeably from 5:00 onwards.
Consumer segment insights enable targeted marketing, optimizing product offerings and messaging to resonate with specific demographic groups and improve engagement.
Women show a higher affinity (60%, delta -40.26) compared to men (134%, delta 34.23). Gen X shows high affinity (120%, delta 20.28), followed by Gen Y (109%, delta 8.71), while Gen Z is under-indexed (50%, delta -50.35).