Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Coffee performance in the Mexico and how they change over time
See what factors influence The Coffee performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of The Coffee' competitors in the Mexico
An analysis of The Coffee' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
The Coffee holds a leading position in Mexico's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates a strong competitive advantage and high customer preference. Performance peers within a similar range include Monumental Burger, Los Cocos, SUSHI JOY, Terraza Quintal, Wings Force Oriente, and Mariscos 7 Mares.
CSAT reflects customers' happiness. Higher CSAT often leads to increased loyalty, positive reviews, and stronger brand reputation and revenue growth.
The Coffee's overall customer satisfaction (CSAT) in Mexico is 74%, a decrease of 6.4 percentage points year-over-year. CSAT varies by state, with Jalisco at 76% (-4.3pp) and Guanajuato at 75% (-25pp). The downward trend in Guanajuato needs attention. Overall decline in CSAT must be addressed to preserve customer satisfaction.
Average Check (ticket) is a key indicator of spending per customer, impacting overall revenue and profitability in Cafe & Restaurants industry.
The average check for The Coffee in Mexico is 142.8 MXN, an increase of 11.1% year-over-year. Querétaro shows an average check of 200 MXN, while Jalisco is at 114 MXN. This indicates regional differences in customer spending.
Outlet count signifies brand's presence and reach, impacting market share, brand visibility and indicates areas of high or low market penetration.
The Coffee has a total of 11 outlets in Mexico. Jalisco has the most outlets (7), followed by Guanajuato (2), and Quintana Roo and Querétaro (1 each). Jalisco represents a strong market for The Coffee.
Identifying top competitors helps a brand understand its competitive landscape, benchmark performance, and refine strategies to gain market share.
The top competitors for The Coffee, based on customer cross-visitation, are Starbucks (7.28%), Toks (4.64%), La Casa de Toño (3.31%), McDonald's (2.65%), and VIPS (2.65%). Starbucks is the most frequently visited alternative by The Coffee's customers.
Traffic workload by hours reveals peak operational times, enabling efficient staffing, resource allocation, and service optimization for peak hours.
The Coffee experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 12-1 PM. Minimal traffic occurs between midnight and 6 AM. Staffing should be maximized during peak hours for efficient service.
Understanding consumer segments enables targeted marketing strategies, personalized product offerings, and improved customer engagement and strategic positioning.
The Coffee's customer base is predominantly women (affinity index 143) which are over-indexed, and are men (affinity index 71). Regarding generations, Gen Z shows significantly high affinity (affinity index 443), while Gen Y has a relatively high affinity index of 70. These values are relative to average.