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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Coffee performance in the Brazil and how they change over time
See what factors influence The Coffee performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of The Coffee' competitors in the Brazil
An analysis of The Coffee' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee holds a leading market performance in Brazil's Cafe & Restaurants industry with a percentile of 99.00. This indicates a strong competitive position. Performance peers include Trip Pizza Express, Forquetta Restaurante Itapevi, Café Bonjour, Kome Keto, Barn Lodge & Café, and Johnny Joy, all within the same leading range.
Customer Satisfaction reflects brand perception, driving loyalty, repurchase rates, and positive word-of-mouth, essential for sustainable growth.
The Coffee's overall customer satisfaction (CSAT) is 76.00%, a decrease of 8.50 percentage points year-over-year. CSAT varies by region: Northeast and Central-West regions show high satisfaction (91.00% and 90.00% respectively) with upward growth, while Southeast and South regions show lower satisfaction (72.00% each) with negative growth.
Average Check reveals spending habits, essential for revenue forecasting and optimizing pricing strategies to maximize profitability.
The Coffee's overall average check is 28.00 BRL, a 3.10% increase year-over-year. The Central-West Region has the highest average check (30.00 BRL), while the South Region has the lowest (26.60 BRL). Understanding regional differences in spending can inform targeted promotions.
Outlet count indicates market presence, influencing accessibility, brand awareness, and overall revenue potential across regions.
The Coffee has varying outlet distribution across Brazil. The Southeast Region has the most outlets (83), followed by the South (60), Central-West (21), North-East (17), and North (3). Regional outlet distribution indicates priority markets and potential for expansion in underserved areas.
Identifying key competitors allows for strategic benchmarking, competitive analysis, and informed decision-making to gain a competitive edge.
The top competitors for The Coffee, based on customer cross-visitation, are McDonald's (8.00%), Burger King (5.43%), Coco Bambu (4.00%), Madero (3.71%), and Outback Steakhouse (3.43%). Understanding co-visitation patterns reveals key competitors and opportunities for differentiation.
Traffic Workload highlights peak hours, enabling efficient staffing, optimized resource allocation, and enhanced customer experience.
The Coffee experiences peak traffic between 10 AM and 4 PM, with the highest workload around 1 PM (53.53%). Traffic is minimal before 6 AM and after 10 PM. Understanding traffic patterns allows for optimized staffing and operational efficiency during peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences to maximize customer engagement and loyalty.
The Coffee's customer base shows a higher affinity among women (index 107.00) and Gen Y (index 141.00), suggesting these segments are overrepresented compared to the average consumer. Men (index 94.00) and Gen X (index 64.00) are underrepresented.