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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Cheesecake Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Cheesecake Factory performance in the Mexico and how they change over time
See what factors influence The Cheesecake Factory performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of The Cheesecake Factory' competitors in the Mexico
An analysis of The Cheesecake Factory' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive positioning within the industry.
The Cheesecake Factory holds a leading position with a 99th percentile in Mexico's Cafe & Restaurants industry. This shows high customer preference and a strong competitive edge. Performance peers include Finca Santa Veracruz, Pastelerías Panamá, La Once Mil, Asaderos Grill, San Petter, and Restaurante de comida mexicana.
Customer satisfaction (CSAT) is crucial for gauging brand perception and loyalty, directly impacting retention and revenue.
Overall customer satisfaction for The Cheesecake Factory in Mexico is at 58%, a decrease of 12.9 percentage points year-over-year. Satisfaction varies by state, with the State of Mexico showing 75% satisfaction (+15.5pp), Jalisco 63% (-2.8pp), Nuevo León 60% (-18.6pp), and Querétaro 49% (-16.9pp). The trend shows fluctuating CSAT from April to June 2025.
Average check reflects customer spending habits, informing menu pricing strategies and revenue optimization efforts.
The average check for The Cheesecake Factory in Mexico is 470.7 MXN, a 2.2% increase year-over-year. The State of Mexico has the highest average check at 507.4 MXN. Jalisco is at 485.8 MXN, Querétaro at 450 MXN, and Nuevo León at 437.5 MXN. Average check fluctuated between April and June 2025.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility to consumers.
The Cheesecake Factory has one outlet in each of the following Mexican states: Jalisco, State of Mexico, Querétaro, and Nuevo León. The distribution of outlets reveals presence in key regions but no growth during the reporting period.
Identifying key competitors helps refine strategies, understand market dynamics, and capture additional market share.
The top competitors for The Cheesecake Factory in Mexico, based on cross-visitation, are La Casa de Toño (7.32%), Starbucks (7.04%), VIPS (5.66%), McDonald's (5.11%), and Toks (5.11%). These brands represent alternative dining options frequented by Cheesecake Factory customers.
Analyzing hourly traffic patterns enables optimal staffing, resource allocation, and service adjustments.
Traffic workload at The Cheesecake Factory peaks between 15:00 and 17:00, reaching approximately 55%. Traffic is minimal between 0:00 and 8:00. This hourly breakdown informs staffing and operational strategies to manage peak demand efficiently.
Understanding consumer demographics allows tailored marketing, improving engagement and brand resonance.
Among The Cheesecake Factory's consumers, women (98%) are slightly under-indexed, while men (102%) are slightly over-indexed. Gen Y consumers are significantly over-represented with an affinity index of 176, indicating a high affinity for the brand among this generation.