Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Vietnam and how they change over time
See what factors influence Texas Chicken performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Vietnam
An analysis of Texas Chicken' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Texas Chicken holds the 89th percentile, indicating an above-average market performance. This reflects a strong customer preference. Performance peers include ĂN VẠT CÔ THỦY, Mad Cow Wine & Grill Hai Phong, Quán Cơm Tấm Hòa, Phở Tráng Kìm, Izakaya BBQ, and Bún bò Thố Đá.
Understanding key competitors and customer cross-visitation is vital for strategic positioning and competitive advantage.
Texas Chicken's top competitors based on customer cross-visitation are Kichi Kichi (42.86%), Jollibee (28.57%), Highlands Coffee (28.57%), Manwah (28.57%), and Lotteria (14.29%). These brands share customer overlap.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for improved service.
Texas Chicken experiences peak traffic between 17:00 and 20:00, with the highest workload around 19:00 (69.57%). Traffic is minimal between 0:00 and 9:00, allowing for efficient resource management.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, increasing ROI.
Texas Chicken's consumer base in Vietnam has a high affinity towards Women (85%) and Men (110%). The brand shows strong affinity towards Gen Z (307%) and further opportunities for specific marketing engagement.