Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Kichi Kichi is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Kichi Kichi performance in the Vietnam and how they change over time
See what factors influence Kichi Kichi performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Kichi Kichi' competitors in the Vietnam
An analysis of Kichi Kichi' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kichi Kichi, with a market performance percentile of 99 in Vietnam's Cafe & Restaurants industry, is a leading brand. This shows a strong competitive position. Performance peers include: The Chill Buffet, Da Nang MOC Seafood Restaurant, Chạng Vạng Rooftop, Tàu Bến Nghé, Chill Beach Bar, and CHẠM Cafe.
CSAT reflects customer happiness and loyalty, impacting brand reputation and repeat business. Monitoring CSAT pinpoints areas for service enhancement.
Kichi Kichi's overall customer satisfaction (CSAT) is 76%, a 3.1 percentage point increase year-over-year. Lâm Đồng Province shows the highest CSAT at 88%, while Gia Lai Province has the lowest at 77%. Customer satisfaction has improved from April to May 2025, but slightly decreased in June.
Average check reveals spending per customer. Tracking this KPI helps optimize pricing strategies and assess customer value and spending habits.
Kichi Kichi's overall average check is 344.1K VND, up 2.5% year-over-year. Đồng Nai Province has the highest average check at 425.1K VND. Đắk Lắk Province has the lowest at 267.3K VND. The average check decreased between April and June 2025.
Outlet count indicates brand reach and expansion. Tracking this informs growth strategies and reflects brand presence in different regions.
Kichi Kichi has varying numbers of outlets across Vietnam. Tây Ninh Province has the most with 2 outlets, while Lâm Đồng, Vĩnh Long, Đồng Tháp, Đồng Nai, Quảng Ngãi, Gia Lai and Đắk Lắk Provinces each have 1.
Competitor analysis reveals the competitive landscape. It identifies key players and customer preferences, informing strategic positioning and marketing.
Top competitors for Kichi Kichi are Highlands Coffee (7.04% cross-visitation), Jollibee (6.16%), KFC (4.11%), Manwah (3.52%), and Starbucks (2.64%). These brands attract a segment of Kichi Kichi's customer base.
Traffic workload highlights peak hours. Understanding these patterns optimizes staffing, resource allocation, and marketing efforts during busy times.
Kichi Kichi's peak traffic workload occurs between 17:00 and 20:00, with the highest workload at 19:00 (65.71). Traffic is minimal between midnight and 8:00. Plan operations accordingly.
Understanding consumer segments informs targeted marketing. Tailoring strategies to gender and generation increases engagement and brand resonance.
Kichi Kichi's customer base shows high affinity among women (index 103) and Gen X (index 121). Men are slightly under-indexed (98), as are Gen Y (87). Gen Z shows an affinity index of 109.