Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Saudi Arabia and how they change over time
See what factors influence Texas Chicken performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Saudi Arabia
An analysis of Texas Chicken' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken holds a leading market position in Saudi Arabia's Cafe & Restaurants industry with a percentile of 99. This signifies a strong competitive advantage. Competitors like اطياب الطازج, Jareed restaurant, Beit Omar, Lazy Cat Jeddah pop-up, dr.CAFE COFFEE, and سياخ | SAYA5 share a similar leading market position.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps identify areas for improvement to retain customers and enhance brand reputation.
Texas Chicken's overall customer satisfaction is at 87%, a decrease of 4.6 percentage points year-over-year. Medina Province shows the highest CSAT at 94% with an increase of 7.6 percentage points, while Ḥa'il Province experienced a decrease in satisfaction.
Average check (transaction value) indicates spending per customer. Monitoring it helps understand revenue trends and the impact of pricing strategies.
The overall average check for Texas Chicken is 95.1 SAR, up 8.8% year-over-year. Tabuk Province has the highest average check at 126.3 SAR. These average values are calculated within the period from 2025-05-01 to 2025-07-31.
Number of outlets reflects brand reach. Tracking growth helps evaluate expansion strategy effectiveness and market penetration success.
Texas Chicken has a presence across multiple regions in Saudi Arabia, with the Riyadh Region having the highest number of outlets (7). Other regions include Makkah, Tabuk, Medina, 'Asir and Ḥa'il, each with a varying number of locations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and positioning.
Texas Chicken's main competitors in Saudi Arabia, based on customer cross-visitation, are Burger King (14.11%), KFC (8.03%), McDonald's (6.54%), Al Baik (6.19%), and Shawarmer | شاورمر (5.96%). This indicates shared customer interest among these brands.
Traffic workload analysis reveals peak hours. Understanding workload informs staffing and resource allocation to optimize customer service and efficiency.
Texas Chicken experiences its highest traffic workload between 20:00 and 23:00, peaking at 66.21% at 23:00. The lowest traffic occurs between 04:00 and 07:00, reaching the lowest 11.71% at 05:00.
Consumer segment analysis informs targeted marketing. Affinity insights help tailor strategies to resonate with specific demographics and enhance engagement.
Texas Chicken's customer base shows that men (affinity index 123) have higher affinity than women (affinity index 44). Gen Y (affinity index 145) is overrepresented. These insights help with targeted campaigns.