Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Saudi Arabia and how they change over time
See what factors influence Burger King performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Saudi Arabia
An analysis of Burger King' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Burger King holds a leading market position in Saudi Arabia's Cafe & Restaurants industry with a performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to peers like Shawarmer, Sign, Starbucks, Tazaj, برغرايززر | Burgerizzr, and Deep Fries, all positioned at the same percentile.
Customer satisfaction (CSAT) reflects loyalty, impacting brand perception and revenue through positive reviews and repeat business.
Burger King in Saudi Arabia shows high customer satisfaction with an overall CSAT of 88%, a 21.3 percentage point increase year-over-year. Ḥa'il Province leads with 97%, followed by Tabuk and Riyadh Region, indicating strong regional performance and positive customer experiences.
Average check reflects spending per customer, crucial for revenue management and understanding customer purchasing habits.
Burger King's average check in Saudi Arabia is 84.1 SAR, up 25.7% year-over-year, indicating increased customer spending. Ḥa'il Province has the highest average check at 139.8 SAR. The increase shows effective menu pricing or increased order sizes.
Outlet count indicates market reach, reflecting accessibility and brand presence across regions.
Burger King has 152 outlets across Saudi Arabia, with a strong presence in Riyadh Region (62 outlets) and Makkah Region (36 outlets). This distribution reveals key markets for Burger King and their relative market coverage.
Identifying competitors helps refine strategies, understand market dynamics, and improve brand positioning.
Burger King's top competitors in Saudi Arabia are KFC (10.48%), McDonald's (7.84%), Dunkin' (7.27%), برغرايززر | Burgerizzr (6.87%), and Kudu (6.73%), based on customer cross-visitation. This indicates shared customer base and the competitive landscape.
Traffic workload analysis reveals peak hours, informing staffing and marketing strategies for optimal service and revenue.
Traffic workload for Burger King in Saudi Arabia peaks between 20:00 and 23:00, with a high of 62.29% at 23:00. The lowest traffic occurs between 4:00 and 7:00, indicating nighttime and early morning lulls in customer activity.
Understanding consumer segments informs targeted marketing and positioning, optimizing engagement and brand resonance.
Burger King's consumer base in Saudi Arabia shows a higher affinity among women (56% representation) and overrepresentation for Gen Z (151 Index). Gen Y also shows a strong affinity (101 Index). These segments have higher-than-average engagement. This insight informs targeted marketing.