Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Saudi Arabia
An analysis of McDonald's' competitors in the Saudi Arabia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's, with a market performance percentile of 99 in Saudi Arabia's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and significant customer preference compared to competitors like Al Baik, Al Romansiah, KFC, Kudu, Dunkin', and برغرايززر | Burgerizzr, which are also in the top percentile.
Customer satisfaction is vital for loyalty and repeat business, directly impacting revenue and brand reputation in the competitive market.
McDonald's overall customer satisfaction in Saudi Arabia is 35%, a decrease of 6.7 percentage points year-over-year. Satisfaction varies by region, with Najran Region at 44% and Riyadh Region at 37%. The trend shows a slight fluctuation in CSAT between April and June 2025, remaining around 35%.
Average check reflects customer spending per visit, critical for revenue forecasting and understanding pricing strategy effectiveness.
McDonald's average check in Saudi Arabia is 55.2 SAR, a 2% increase year-over-year. The average check varies by region, with Ḥa'il Province at 66.2 SAR. The trend shows a steady increase in average check from April to June 2025, indicating higher spending per customer visit.
Outlet count indicates market reach and brand presence, essential for accessibility and overall revenue potential.
McDonald's has a total of 166 outlets in Riyadh Region, marking a dominant presence, followed by Makkah Region with 106 outlets and Eastern Province with 81. The number of outlets varies significantly across different regions, reflecting strategic distribution efforts.
Understanding competitors' cross-visitation helps refine marketing strategies and identify shared customer segments.
McDonald's in Saudi Arabia shares customers with Al Baik (14.24%), Dunkin' (10.42%), Kudu (10.03%), KFC (8.71%), and Tazaj (6.13%). This cross-visitation data highlights direct competitors and potential partnership opportunities.
Traffic workload patterns help optimize staffing and resource allocation during peak and off-peak hours for efficiency.
McDonald's in Saudi Arabia experiences peak traffic workload between 21:00 and 23:00, with the highest workload at 71.67% at 23:00. The lowest traffic occurs between 4:00 and 5:00. This data informs staffing and operational adjustments.
Analyzing consumer segments enables tailored marketing, improving engagement and brand affinity within key demographics.
McDonald's customer base in Saudi Arabia shows a strong affinity with Women (77 index). Gen Y are also strongly represented (114 index), while Gen Z are under-indexed (55 index). These affinity values inform targeted marketing and product strategies.