Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the New Zealand and how they change over time
See what factors influence Texas Chicken performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the New Zealand
An analysis of Texas Chicken' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants sector.
Texas Chicken holds a leading position in New Zealand's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates strong competitive strength and high customer preference. Peers within a similar range include Firewood Pizza Haven, Buddha Stix, The Orchard Thieves, Copper and Cream, Shivani, and Breeze Indian Restaurant, all positioned at the 99th percentile.
Customer satisfaction is crucial for brand loyalty and repeat business, reflecting the quality of customer experience and service.
Texas Chicken's overall customer satisfaction (CSAT) in New Zealand is 53%, a decrease of 5.2 percentage points year-over-year. Auckland shows a CSAT of 56%, while Waikato has 45%. The downward trend suggests a need to address factors impacting customer experience, particularly in Waikato.
Average check indicates customer spending per visit, reflecting menu pricing, order size and overall revenue generation capability.
The overall average check for Texas Chicken in New Zealand is 27.7 NZD, a decrease of 15.9% year-over-year. Waikato shows an average check of 29.4 NZD, while Auckland shows 27.1 NZD. The decreasing average check suggests fewer items purchased or potentially lower priced items.
Number of outlets indicates brand's market presence and accessibility to customers, reflecting expansion and reach.
Texas Chicken has 3 outlets in Auckland and 1 outlet in Waikato, New Zealand. This indicates a stronger presence in Auckland. The information reflects the current distribution of Texas Chicken locations, with a denser concentration in Auckland.
Competitor analysis identifies key players in the market and their visitation overlap, informing competitive strategies and differentiation.
McDonald's, KFC, Domino's Pizza, Pizza Hut and Wendy's are key competitors for Texas Chicken in New Zealand, based on customer cross-visitation. McDonald's has the highest cross-visitation (20.90%), while KFC, Domino's Pizza and Pizza Hut share the same (8.96%). Wendy's (5.97%) indicates which brands Texas Chicken customers also visit.
Traffic workload analysis reveals peak operational periods, enabling optimized staffing and resource allocation.
Texas Chicken experiences peak traffic workload between 12:00 and 13:00 (64.46), with significant activity from 11:00 to 19:00. The lowest traffic is between 0:00 and 8:00. The information can assist resource management.