Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taste of Philly is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taste of Philly performance in the United States and how they change over time
See what factors influence Taste of Philly performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Taste of Philly' competitors in the United States
An analysis of Taste of Philly' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects customer preference and competitive strength. Monitoring brand's percentile highlights its position in the industry.
Taste of Philly holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to competitors like Angelo's Pizzeria, Cactus Mexican Buffet, Semilla Kitchen & Bar, Biryani Pot, Social Beer Garden HTX, and Central BBQ, all within the same percentile range.
CSAT reflects brand perception. Tracking CSAT helps in understanding customer happiness, loyalty, and spotting areas for improvements.
Taste of Philly's overall CSAT is 76%, a decrease of 6 percentage points year-over-year. Colorado shows a CSAT of 78%, with a decrease of 4.1 percentage points. The recent months show fluctuation, starting at 81.75% in April, dropping to 68.10% in May, then increasing to 70.45% in June. This indicates a need to address customer satisfaction issues to reverse the downward trend.
Avg check indicates spending per visit. Analyzing avg check trends reveals revenue insights and assesses pricing strategy effectiveness.
The overall average check for Taste of Philly is $18.60, which is up by 10.4% year-over-year. In Colorado, the average check is $18.80, while in North Dakota it is $15.00. The average check showed little fluctuation between April ($18.17) and June ($18.78). This shows that customers are spending more per visit than the previous year.
Outlet count shows market presence. Tracking the number of outlets reveals brand's expansion and penetration in different regions.
Taste of Philly has a significant presence in Colorado with 20 outlets. Arizona, North Dakota, and Georgia each have 1 outlet. This indicates a strong market concentration in Colorado with minimal presence in other states, suggesting potential for expansion in these regions.
Competitor analysis informs strategy. Cross-visitation data reveals key competitors and helps in identifying opportunities for market differentiation.
Taste of Philly's customers also frequently visit McDonald's (8.33%), Taco Bell (5.73%), Texas Roadhouse (4.69%), Wendy's (4.69%), and Starbucks (4.69%). This suggests that Taste of Philly competes with these brands for customer visits, indicating the need to consider these competitors in marketing and strategic decisions.
Traffic workload patterns impact resource allocation. Analyzing hourly workload helps optimize staffing and operational efficiency.
Taste of Philly experiences peak traffic between 12 PM and 6 PM, with the highest workload at 12 PM (65.88%) and 1 PM (65.95%). Traffic is minimal during early morning hours. This indicates a need for increased staffing and resources during peak hours to manage customer flow effectively.
Segment analysis enables targeted marketing. Understanding consumer demographics helps tailor marketing efforts and improve customer engagement.
Taste of Philly's customer base shows high affinity with Women (74, delta -26.15) and Men (122, delta 22.23). It also reveals high affinity with Gen X (112) and Gen Y (104), but shows low affinity with Gen Z (31), which are under-indexed compared to the average consumer. Tailoring marketing strategies to appeal to these segments could enhance engagement.