Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taquería El Califa is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taquería El Califa performance in the Mexico and how they change over time
See what factors influence Taquería El Califa performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Taquería El Califa' competitors in the Mexico
An analysis of Taquería El Califa' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Taquería El Califa, with a market performance of 99, is a leading brand in Mexico's Cafe & Restaurants industry, placing it in the top 1%. This signifies a strong market presence and high customer preference. Performance peers in a similar range include Napoli Cucina Italiana, Tantra | Best beach club in Tulum, Mimosa Mía Brunch, El Bajío, FRANCESCA the Italian Bakery, and Klein's, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and revenue.
Taquería El Califa's overall CSAT is 68%, a decrease of 1.3 percentage points year-over-year. CSAT in the State of Mexico is 59%, with a decline of 5.4 percentage points. This indicates a need to address customer satisfaction issues, particularly in the State of Mexico.
Average check reveals customer spending per visit, reflecting pricing strategy, menu appeal, and customer affluence.
The overall average check for Taquería El Califa is 356.5 MXN, a decrease of 12.1% year-over-year. In the State of Mexico, the average check is 409.8 MXN, showing no change. This suggests a decrease in overall customer spending.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Taquería El Califa has 3 outlets in the State of Mexico. This indicates a limited, yet present, physical presence within the state. Further expansion could potentially increase brand visibility and revenue.
Competitor analysis identifies key rivals and their cross-visitation rates, informing competitive strategies.
Top competitors for Taquería El Califa, based on customer cross-visitation, are La Casa de Toño (5.51%), Toks (5.07%), Churrería El Moro (4.41%), Starbucks (4.41%), and Taquería Orinoco (3.96%). This reveals customer preferences and potential areas for differentiation.
Traffic workload identifies peak hours, enabling optimized staffing, resource allocation, and service efficiency.
Taquería El Califa experiences peak traffic between 15:00 (3 PM) and 22:00 (10 PM), with the highest workload at 22:00 (10 PM). Traffic is minimal between 4:00 AM and 11:00 AM, suggesting operational adjustments for low-traffic hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and affinity indexes.
Women (81%) are overrepresented among Taquería El Califa's consumers, while men (112%) are also overrepresented. Gen Z (114%) and Gen Y (108%) are overrepresented, while Gen X (94%) is slightly underrepresented. It means that Men, Gen Z and Gen Y are more likely to visit this brand than average consumer.